B.Com. LL.B. (Five Years) Sem 3 Marketing and Services Management 2022 Oct Question Paper - KSLU

Questions asked in this paper

UNIT - I

1. Q1 (a) Discuss the various function of marketing.
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2. Q1 OR Elaborate the important characteristics of marketing.
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3. Q1 (b) Write a short note on relationship marketing.
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4. Q1 OR Elaborate the recent trends in marketing.
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UNIT - II

1. Q2 (a) Explain the various components of macro and micro marketing environment.
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2. Q2 OR What is market segmentation and explain the types of market segmentation ?
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3. Q2 (b) Write short note on benefits of market segmentation.
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4. Q2 OR What are the psychological factors influence Consumer behavior ? Explain.
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UNIT - III

1. Q3 (a) What is marketing mix ? Explain the steps or process involved in product development.
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2. Q3 OR Explain the various stages in product life cycle with suitable example.
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3. Q3 (b) Write the short note on packaging.
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4. Q3 OR Explain briefly the different channels of distribution.
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UNIT - IV

1. Q4 (a) Elaborate on the service marketing mix.
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2. Q4 OR Discuss the nature and scope of service.
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3. Q4 (b) State the reasons for the rapid growth of service sector in India.
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4. Q4 OR Explain the types of services.
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UNIT - V

1. Q5 (a) What do you understand by health care marketing and Discuss its various elements ?
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2. Q5 OR Explain the characteristics and economic significance of tourism.
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3. Q5 (b) What are the factors that influence the growth and development of tourism in India.
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4. Q5 OR Write short note on tourism marketing mix.
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Typed from the KSLU paper above. The paper is the original. Long reading passages are shortened here to their first and last lines and a summary.