B.Com. LL.B. (Five Years) Sem 3 Marketing and Services Management 2022 Apr Question Paper - KSLU

Questions asked in this paper

UNIT - I

1. Q1 (a) Explain the different approaches to marketing.
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2. Q1 OR Explain the different functions of marketing.
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3. Q1 (b) Write a short note on relationship marketing.
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4. Q1 OR Write a short note on Tele marketing.
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UNIT - II

1. Q2 (a) Explain the different bases of market segmentation.
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2. Q2 OR Explain the factors influencing consumer behaviour.
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3. Q2 (b) Explain the technological factor in marketing environment.
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4. Q2 OR Write a short note on demographic and natural factor influencing marketing environment.
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UNIT - III

1. Q3 (a) Explain the concept of product life cycle.
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2. Q3 OR Explain the types of marketing channels.
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3. Q3 (b) Write a short note on personal selling and advertising.
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4. Q3 OR Write a note on product mix and product line.
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UNIT - IV

1. Q4 (a) Explain the growth in service sector during Covid 19.
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2. Q4 OR Explain service features.
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3. Q4 (b) Write a short note on designing of service blueprint.
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4. Q4 OR Write a short note on-marketing mix in service industry.
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UNIT - V

1. Q5 (a) Explain the growth of health care service industry.
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2. Q5 OR Explain the significance of tourism industry.
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3. Q5 (b) Write a short note on educational service management.
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4. Q5 OR Write any ten tourist places in Karnataka with their districts.
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Typed from the KSLU paper above. The paper is the original. Long reading passages are shortened here to their first and last lines and a summary.