B.Com. LL.B. (Five Years) Sem 3 Marketing and Services Management 2023 Sep Question Paper - KSLU

Questions asked in this paper

UNIT - I

1. Q1 (a) Elaborate on retail marketing.
   Read the model answer
2. Q1 OR Explain the benefits of marketing towards : i) Customer ii) Society and iii) Business in detail.
   Read the model answer
3. Q1 (b) How do you distinguish marketing and selling ?
   Read the model answer
4. Q1 OR What are the facilitating functions of marketing ?
   Read the model answer

UNIT - II

1. Q2 (a) Explain the factors affecting consumer behaviour.
   Read the model answer
2. Q2 OR State and analyse various micro and macro environment factors.
   Read the model answer
3. Q2 (b) What are the requisites of sound market segmentation ?
   Read the model answer
4. Q2 OR Write a note on technological environment on marketing decision.
   Read the model answer

UNIT - III

1. Q3 (a) Explain the arguments in favour and against of advertising in detail.
   Read the model answer
2. Q3 OR Explain different channels of distribution.
   Read the model answer
3. Q3 (b) What is PLC ? Explain the various stages in PLC.
   Read the model answer
4. Q3 OR Write about objectives of pricing.
   Read the model answer

UNIT - IV

1. Q4 (a) Explain in detail service marketing mix.
   Read the model answer
2. Q4 OR Describe different types of services in detail.
   Read the model answer
3. Q4 (b) Distinguish between goods and services.
   Read the model answer
4. Q4 OR Explain the concept of service blue print.
   Read the model answer

UNIT - V

1. Q5 (a) Analyse the role of service in growth of economy.
   Read the model answer
2. Q5 OR Explain in detail marketing mix of educational service.
   Read the model answer
3. Q5 (b) List out the functions of travel agent.
   Read the model answer
4. Q5 OR Explain the characteristics of educational service.
   Read the model answer

Typed from the KSLU paper above. The paper is the original. Long reading passages are shortened here to their first and last lines and a summary.