Master of Commerce (M.Com.) Part II SEM III 2022 2023 Jul 2023 BUSINESS STUDIES MARKETING STRATEGIES & PRAC Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2. Figures to the right indicate full marks

1. Q1 A. Explain the term Marketing Strategy. Enumerate its characteristics. 15 marks
2. Q1 B. Comment on the future of Marketing
3. Q1 C. Elucidate the role of Marketing Strategies. 15 marks
4. Q1 D. Discuss the concept of Green marketing with the help of suitable examples
5. Q2 A. Discuss the contents of marketing plans. 15 marks
6. Q2 B. Explain the importance of Marketing Mix
7. Q2 C. Describe SWOT analysis. 15 marks
8. Q2 D. Differentiate between Defensive & Offensive Marketing Strategies
9. Q3 A. Discuss the importance of Customer Loyalty. 15 marks
10. Q3 B. Explain PESTLE analysis
11. Q3 C. Explain the techniques of Customer Relationship Management (CRM). 15 marks
12. Q3 D. Discuss in brief the factors affecting consumers' buying behaviour
13. Q4 A. Choose the correct option from the following: 5 marks
14. Q1 — marketing strategy includes many areas ranging from conservation lit' environment to control of pollution refers to the speed at which marketing decisions and actions are taken
15. Q3 The ————— concept of SBU was developed by: factors influence consumer behaviour with respect to product, pnclng, promotion also called as engagement marketing Paper Subject Code: Group B: Business Studies (Management) : Marketing Strategies and practices
16. Q4 B. State whether the following statements are True or False 5 marks
17. Q1 Stealth marketing is also known as undercover marketing
18. Q2 The term Triple Bottom Line was coined by Michael Porter
19. Q3 Pricing involves push and pull strategies concept of Production sharing was developed by Peter Drucker
20. Q5 The element of physical evidence belongs to the service marketing mix
21. Q4 C. Match the following:
22. Q1 Amazon a. Suppliers
23. Q2 Twitter b. PESTLE
24. Q4 Write short notes on: (Any 3)
    • a) Franchising strategy
    • b) Hospitality Marketing
    • c) Cause Marketing
    • d) Mohile Marketing
    • e) Social Marketing Paper Subject Code: Group B: Business Studies (Management) : Marketing Strategies and practices
    • S) fat
    • H) S) Hot Paper Subject Code: Group B: Business Studies (Management) : Marketing Strategies and practices

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