Master of Commerce (M.Com.) MCom Banking & Finance SEM II M.COM SEM II DEC.18 (CHOICE BASE0 E COMMERCE (P.D. 19 DEC.18) (P.C. 9972) Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 Figures to the indicate full marks Q |. a) Give briefly the history of E-commerce in India 15
   • b) Discuss the business strategies for marketing of E-commerce Explain the characteristics of Business to Government (B2G) Model of E- commerce
   • d) Describe the importance of Business to Business (B2B) E- commerce
2. Q2 a) Elucidate the role of website in Business to Consumer (B2C) E-Commerce 15 marks
   • b) Explain the Cons of Electronic Data Interchange (EDI)
   • c) What are the functional components of e-CRM
   • d) How Conventional organization is different from the E- organization? Explain
3. Q3 a) Explain the role of social media Justify an internet business with the help of suitable examples 15 marks
   • c) Elaborate the types of E-payment system Explain the principles of E-payment
4. Q4 A) Pill im the blanks with the help of proper option Thompson holidays used the first --------------------Electronic trade transaction 2 is one of the important marketing strategies of online stores 5 marks
5. Q2 Blogs c) SET
   • b) URL d) None of these
6. Q3 is stand for & Hypertext Training Protocol Hypertext Training and Promotion 4 are similar to Google advertisements in that they work
   • b) Twitter d) Bing A is a tool used to protect a trusted network from an unstructured while still allowing traffic between the two
   • a) Well c) Firewall Protector d) All of these
   • Q.P. Code :09972
   • B) State whether the following statements are True or False 05
7. Q1 The business success depends only on the unique website
8. Q2 Too many licenses and permits are required to start-up on online business than
9. Q3 Registry operator is one of the steps for registration of domain name
10. Q4 Acquirer is one of the participants under the SET protocol
11. Q5 Blue hat hackers lies between a black hat and a white hat hackers
    • C) Match the Column 05
12. Q1 KunalBahl Technology in E-commerce
13. Q2 Pay Per Click b) Core principles for E-payment
14. Q3 Financial recognition Used by attackers
15. Q4 Short Notes (any Three)
16. Q2 Importance of Electronic Records
17. Q3 Individual and Business threats in e-Commerce security
18. Q5 Features of Encryption

Read from the scan above, so a character or two may differ. The scan is the original.