Master of Commerce (M.Com.) MCom Banking & Finance SEM II BUSINESS MGT COURCE II PAPER I MARKETING STRATEGIES AND PLANS Question Paper - Mumbai University | munotes

Questions asked in this paper

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• 2. Figures to the right indicate full marks

1. Q3 to each question must begin on a new page
2. Q1 Answer any two of the following questions. 15 marks
   • a. Explain various marketing strategies that can be adopted during the introduction stage of the
   • b. What are the challenges faced by the marketer in development of a new product?
   • c. State various reasons for the failure of a new product Answer any two of the following questions. 15
   • a. Explain the various factors influencing pricing
   • b. What are the different functions of a Wholesaler?
   • c. What are the functions that are involved in logistics?
3. Q3 Answer any two of the following questions. 15 marks
   • a. What is Marketing Communication? Discuss the elements involved in the communication process
   • b. State and explain the elements of Integrated Marketing Communications
   • c. Explain various sales promotion tools used by the marketer while promoting a product
4. Q4 Answer any two of the following questions. 15 marks
   • a. Explain how telemarketing is becoming one of the recent trends in marketing practices
   • b. Elaborate on the current company capabilities that directly contribute to the customer value
   • c. Discuss the various types of marketing control Paper Subject Code: 66612 Business Management :Course II-Paper I - Marketing Strategies and plans
   • Q.P. Code: 39415

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