Bachelor Of Mass Media (BMM) SEM IV 2017 18 May 2017-18 MMR Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 All Questions are compulsory
2. Q2 Mention the question number properly and neatly
3. Q3 Answer the questions in the sequence given in the question paper
   • a. Explain what the central tendency of Data. Calculate mode, mean, median, and Range of the b, Explain what is Standard deviation, Skewness and Kurtosis
   • c. What is research? Describe the steps involved in the process of research. 15
4. Q2 Answer the following:
   • a. Define Sampling. Explain probability and non-probability methods of sampling. 8
   • b. What is data processing? What are the different methods of data processing? 7
   • c. Explain interview as a technique of data collection. 8
   • d. Write a note on any four scales used for measuring attitudes. 3, Answer the following: 7
   • a. Explain different types of primary data collection methods available to a researcher
   • b. Elaborate the scope of mass media research
   • c. Discr'ss the differences between qualitative and quantitative research approach. 8
   • d. What is tabulation? Discuss the types of tabulation. 7
5. Q4 Answer the following:
   • a. Write a short note on Descriptive research design and Causal research design. 8
   • b. Explain the content analysis and its uses in research. 7
   • c. Explain Semiotic Approach to construct meanings. What do you mean by denotations and
   • d. Explain the Structure of Research Report in Brief. 7
6. Q5 Write short notes on any three: 15 marks
   • a. Independent and dependent variable
   • d. Ethnography
   • e. Hypothesis
7. Q3 seat
   • Q. P. Code: 34945

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