BCom SY BCom Sem 4 BCom Sem 4 (2019 2020) Oct 2020 ATKT ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2. Figures to the right indicate fill marks

1. Q1 A) Select appropriate option given in the bracket.(any 10) 10 marks
   • a) Transit advertising is a form of advertising
   • b) is an interactive medium
   • c) medium has the highest share of advertising revenue in india
   • e) the central idea of an ad campaign
   • f) are high priced product
   • g) beyos to induce action on the part of the prospect
   • h) is commercial in TV and radio
   • i) copy is also known as reason why copy in ads is the fastest growing medium in advertising
   • k) helps to cvercome language barriers
2. Q1 test is conducted in different cities to findout ad effectiveness
3. Q1 B) State whether the following statement are true or false (any ten) 10 marks
4. Q2 Meta ads refers to Mega ads in the media
5. Q3 Website is a form of outdoor advertising. ‘
6. Q4 The advertiser consider area coverage while selecting the ad
7. Q5 Frequency is calculated by multiplying gross rating points with rich
8. Q6 Celebrity endorse products are always a success in the market
9. Q7 Media reach is not an object of advertising 8 do not serve any purpose in advertising
10. Q9 Soft sell copy is required to advertise luxury brand
11. Q10 Jingle is presented in spoken words
12. Q11 High involvement products require highest invo!vement in producing the goods
13. Q12 Seasonal media scheduling strategy is followed in all season of the year
14. Q2 Answer any two of the following. 15 marks
    • a) Explain the advantages and limitation of out-of-home advertising
    • b) Explain various forms of digital advertising
    • c) Explain the advantages and disadvantages of television advertising
15. Q3 Answer any two of the following. 15 marks
    • a) Expiain the steps in planning advertising campaign
    • b) What are the factors to be considered in advertising media selection?
    • c) Explain various media scheduling strategies
16. Q4 Answer any two of the following. 15 marks
    • a) Explain the importance of creativity in advertising?
    • b) What are the steps involved in creative pitch?
    • c) Write a note on low involvement product?
17. Q5 Answer any two of the following. 15 marks
    • a) Explain the essentials of copywriting for advertising?
    • b) Explain the importance of illustration in print ads?
    • c) Explain the methods of pre-testing advertising effectiveness? Write short notes on(any 4)
18. Q1 Slogan
19. Q2 Story board
20. Q3 Buying motives
21. Q4 DAGMAR model
22. Q5 Film advertising
23. Q6 Media research

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