BCom SY BCom Sem 3 BCom Sem 3 (2022 2023) Oct 2023 ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2. Figures to the right indicate full marks

1. Q1 (a) Select the most appropriate answer from the options given below (Any Ten): advertising is used by Flipkart
   • A. is not a part of advertising
   • (a) Posters (b)Commercials (c)Propaganda (d)None of these is an active participant in advertising
   • (a)Government (b) ASCI (c) Dubbing Artists (d) All of the above
2. Q4 IMC includes
   • (a)Direct Marketing (b)Middlemen (c)Spokesperson (d) All of these advertising is not deceptive
3. Q6 Advertising helps a brand in crisis by using
   • (a) Celebrity (b) Government (c) Competitor (d) None of these
4. Q7 Pro-Bono advertising deals with issues
5. Q8 is a famous Global advertising agency
6. Q9 is a person in an advertiosing agency responsible for writing headlines
7. Q10 refers to increamental value of a brand advertising helped Maggi to regain its market share after the crisis
8. Q12 Advertising advertising is growing at a faster rate as compared to
9. Q1 (b) State whether the following statements are true or false (any ten):
10. Q1 IMC is same as promotion mix VcD:_| 2 Ko) Z2_SYBCOM-SEM-III-ADVERTISING-I MARKS-100 TIME-3 HRS
11. Q2 Client Turnover is a negative sign of growth for an advertising agency
12. Q3 ASCI is sponsored by government
13. Q4 Rural advertising has improved consumer demand and standard of living in India
14. Q5 Changing attitudes of customers cannot be an objective of advertising
15. Q6 In 1905 B. Duttaram 1* ad agency in India was started in Mumbai
16. Q7 All advertisements directed at children are unethical
17. Q8 Generic advertising is also called as primary advertising
18. Q9 Government authorities do not use advertising
19. Q10 Sign Boards are the oldest form of advertising Advertising always have a positive impact on the society
20. Q12 Social Media has made advertising execution interactive
21. Q2 Answer any tow of the following:
    • (a) Explain the classification of advertising on the basis of the functions
    • (b) Briefly describe the evolution of advertising
    • (c) What is IMC? Explain various elements of IMC
22. Q3 Answer any tow of the following:
    • (a) Describe the various career options in the area of advertising
    • (b) What are the factors considered while selecting an advertising agency?
    • (c) How can an advertising agency maintain a healthy relationship with its clients?
23. Q4 Answer any tow of the following:
    • (a) Write in brief about the economic aspects of advertising
    • (b) What is the role of social advertising in a country like India?
    • (c) Describe the role of ASCI in regulating advertising in India
24. Q5 Answer any tow of the following:
    • (a) Describe the features of rural advertising
    • (b) Explain the recent trends in advertising related to media
    • (c) With the help ofa diagram explain the advertising communication process
25. Q6 Write short notes on any four of the following:
    • (a) Brand equity
    • (c) Creative Pitch
    • (d) Agency Compensation

Read from the scan above, so a character or two may differ. The scan is the original.