BCom SY BCom Sem 4 BCom Sem 4 (2019 2020) Oct 2020 ADVERTISING Question Paper - Mumbai University | munotes

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Questions asked in this paper

Q1 Attempt any two of the following: 15 marks
- a) Explain the criteria to select an Ad Agency
- b) Describe the steps in preparing creative pitch by ad agency
- c) Explain the different features of Ad Agency
Q2 Attempt any two of the following 18 marks
- a) Discuss the merits and demerits of radio advertising
- b) Discuss the types of internet advertising
- c) Explain the role of media research
Q3 Attempt any two of the following 15 marks
- a) Explain the different media scheduling strategies
- b) Explain the factors influencing ad budget
- c) Discuss the steps in preparing creative brief
Q4 Attempt any two of the foilowing
- a) Discuss the role of creativity in advertising
- b) Explain the guidelines for copywriting of TV advertising
- c) Discuss in detail any two methods of pre testing of ad effectiveness
- A. Select the most appropriate option and rewrite the statement 5
- 1) agency form after a merger of two or more large agencies
- 2) is a media objective
- 3) Availability of influences the amount of ad budget
- 4) is musical commercial
- 5) is a creative imagination of ideas for advertising
- B. State whether the following statements are true or false 5
- 1) Website is a form of internet advertising
- 2) Headline appears at the top of the ads
- 3) Hard sell copy is required for luxury brands
- 4) Window display do not attract attention of passerby
- 5) All agencies have obtained accreditation from INS
- C. the 5
- 1) 1) Symbol

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