BCom SY BCom Sem 3 BCom Sem 3 (2019 2020) Oct 2020 ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 a) Select the most appropriate answer from the options given below.(Any Ten) 10 marks
   • 1. department in an ad agency co-ordinates with advertisers
   • 2. AIDA model was by
   • 5. Generic advertising is
   • 6. In India, ad agencies get 7, agency provides services on a piece meal basis
   • 8. concepts to finance
   • 9. Idea an example
   • 10. is the first newspaper in India
   • (a) Times of India Times (c) Bengal Gazette (d) Nabharat Times
   • 11. The main objective of advertising istocreate
2. Q1 b) State whether the following statements are True or False. (Any Ten) 10 marks
   • 1. Advertising is a paid form of non-personal presentation
   • 2. IMC is activity
   • 3. Advertising enhances value of the brand in the market
   • 4. Creative advertising helps to increase demand for the goods
   • 5. Sign Boards are the oldest form of advertising
   • 6. Account executives are from the client servicing department of ad agency
   • 7. Advertising always has a positive impact on the society.
   • 8. English language television channels have highest channel share in India
   • 9. Creative Pitch is presented by the advertiser to select ad agency
   • 10. Generic advertising is also called as selective advertising
   • 11. Advertisers do not advertise during recession
   • 12. Brand crisis does not lead to loss to the company
3. Q2 Answer any Two of the following:- 15 marks
   • a) Discuss the active participants in advertising
   • b) Explain the elements of Integrated Marketing Communication
   • c) Describe the evolution of advertising
4. Q3 Answer any Two of the following:- 15 marks
   • a) Explain the features-of ad agency
   • b) What are the factors to be considered in selecting an ad agency?
   • c) Explain career options in Graphics and Animation
5. Q4 Answer any Two of the following:- 15 marks
   • a) Explain the impact of advertising on product cost with help of example
   • b) Explain the forms of Untrathful Advertising? Discuss the different aspects of PRO-BONO advertising
6. Q5 Answer any Two of the following:- 15 marks
   • a) Explain factors influencing Brand Equity
   • b) Explain communication process in advertising
   • c) Write a detail note on Rural Advertising
7. Q6 Short Notes on any four of the following: - 20 marks
   • 1. Green Advertising
   • 2. Features of advertising (any five)
   • 3. Creative Pitch
   • 4. Effects of advertising on consumer demand.(Any Five)
   • 5. Benefits of advertising to consumers. (Any Five)
   • 6. AIDA formula

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