BCom SY BCom Sem 3 BCom Sem 3 (2018 2019) Oct 2019 ADVERTISING Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2. Figures to the right indicate full marks

1. Q1 (A) Select the most appropriate answer from the options given below (Any Ten) 10 marks
2. Q1 is not a part of advertising
   • a) Posters b) Commercials
   • c) Propaganda d) none of these
3. Q2 advertising is used by Flipkart
   • a) Competitive b) Primary
   • c) Local d) International
4. Q3 is the most important benefit of advertising to consumers
   • c) Maintains standard quality of brand d) None of these
5. Q4 agency offers services on a piecemeal basis
   • a) In-house b) Creative boutique
   • c) Modular d) Mega
6. Q5 system of agency compensation includes out of pocket expenses
   • a) Bonus b) Incentive
7. Q6 Advertising the price of the product in the long run
   • a) Increases b) Decreases
   • c) Stabilizes d) None of these
8. Q7 Pro Bono advertising deals with issues
   • a) Social b) Political
   • c) Religious d) Technical
9. Q8 Brand refers to ability to recall and recognize the brand under different conditions
   • a) Awareness b) Loyalty
   • c) Fatigue d) Personality
10. Q9 Promotion of biodegradable packaging
    • a) Product b) Institutional
    • c) Rural d) Green
    • c) Royal d) Unilever
11. Q11 department links all the work done at an advertising agency
    • c) Artworks d) Traffic
12. Q12 is aterm used to describe an advertising agency losing its clients to
    • c) Creative Pitching d) All of these
    • (B) State whether the following statements are true OR false: (Any Ten) 10
13. Q2 Advertising is a form of person to person communication
14. Q4 Interactive advertising agencies specialize in social media campaigns on Twitter and
15. Q5 Only accredited agencies get credit facility from media
16. Q6 Generic advertising is also called as primary advertising
17. Q7 All advertisements directed at children are unethical
18. Q8 Computer literacy is essential for a career in animations used in advertising
19. Q9 Brand loyalty is a consumer's commitment to repurchase or continue use of the
20. Q10 An automobile company advertising green fuel for supporting environmental issues can be called advocacy advertisement brand crisis during the worm controversy
21. Q12 Government authorities do not use advertising
22. Q2 Answer ANY TWO of the following: 15 marks
    • a) What is Integrated Marketing Communication (IMC)? Examine its features
    • b) Explain the concept of advertising. What are the benefits of advertising to consumers?
    • c) Discuss the classification of advertising based on media
23. Q3 Answer ANY TWO of the following: 15 marks
    • a) Define advertising agency and explain its features
    • b) Explain the which advertising agencies are compensated for their services
    • c) Describe the skills required fora career in advertising
24. Q4 Answer ANY TWO of the following: 15 marks
    • a) brief about the economic aspects of advertising
    • b) Explain the impact of advertising on Indian culture
    • c) Describe the role of ASCI in regulating advertising in India
25. Q5 Answer ANY TWO of the following: 15 marks
    • a). Explain the communication process of advertising
    • b) Discuss the features of rural advertising Describe the recent trends of advertising spend
26. Q6 Write short notes on ANY FOUR of the following: 20 marks
    • a) Features of advertising
    • c) Five unethical practices in advertising
    • d) Creative Pitch
    • f) Features of Green advertising
    • a) Wen
27. Q3 hot
28. Q3 ea (2%)

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