BCom SY BCom Sem 3 2023 2024 2024 ADVERTISING I Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 A) Select the correct option and rewrite the statements (any 10) 10 marks
2. Q1 ASCI was is a form of mass communication that can be used to promote products through news and articles in advertising is also called as corporate image advertising
3. Q4 is a merger of two or more large agencies (Specialist, In-house, Mega) the official recognition given to an ad agency to conduct business on professional basis
4. Q6 An advertising agency organisation composed of creative people is a combination of tangible and intangible aspects of society advertising is also known as pro bono advertising medium had the largest share of ad expenditure in 2016
5. Q11 AIDA model was developed the decoder of ad messages
   • B) State whether the following statements are True or False (any 10) 10
6. Q1 advertising promotes ideas, goods and services
7. Q2 Advertising on TV is one of the oldest forms of advertising
8. Q3 local advertising is also known as retail advertising
9. Q4 A full service ad agency provides services on piece meal basis
10. Q5 All agencies do not provid : full services to the clients
11. Q6 Creative pitch is presented by the advertiser to select ad agency VCD/ SYBCOM Advertising 100 Marks
12. Q7 Advertising can lead to economies of large scale
13. Q8 Advertisers do not advertise during recession
14. Q9 Advertising helps to promote social welfare through public awareness campaigns
15. Q10 Marketers need not focus on brand image
16. Q11 Brand crisis leads to loss to the company
17. Q12 Communication is a one way process
18. Q2 Answer any Two of the following. 15 marks
    • a) Discuss the elements of integrated marketing communication
    • b) Explain the classification of advertising on the basis of geographic area and audience
    • c) Explain the benefits of advertising to manufacturers or business firms
19. Q3 Answer any Two of the following. 15 marks
    • a) How to maintain agency client relationship?
    • b) What are the various features of ad agency?
    • c) Explain the steps in creative pitch
20. Q4 Answer any Two of the following. 15 marks
    • a) Explain the role of Advertising Standards Council of India
    • b) Explain the impact of advertising
    • c) What are the positive and negative influences of advertising on Indian values and culture?
21. Q5 Answer any Two of the following. 15 marks
    • a) What are the various aspects of rural advertising?
    • b) Write a note on green marketing
    • c) Explain the communication process in advertising ane Q.6 Write short notes (any four) 20
    • a) Features of IMC
    • b) Freelancing as a career option in advertising
    • d) Role of ASCI
    • e) AIDA model
    • f)Trends in advertising media

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