BCom In Accounting & Finance (BCAF) SEM V 2023 2024 Dec 2024 MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

• ii] Figures to the right indicate full marks

1. Q1 A. Fill in the blanks with suitable words out of those given in the brackets. 8 marks
   • 1. During stage of product life cycle the sales starts declining
   • 2. Internet has brought about pricing
   • 3. Marketing channels starts with
   • 5. is the ratio of output produced to the amount of resources used during the course of production
   • 6. refers to man-machine relationship
   • 7. Human Resource Management is a process
   • 8. Under method, the employee himself evaluates his own performance
   • (a. Assessment Centres b. Management by Objective
   • 9. A depository holds the securities of investors in
   • 10. deals with planning, raising, utilizing and controlling the funds of a
2. Q1 whether the following statements are true or false. (Any Seven) 7 marks
   • 1. Price is an important component of marketing
   • 2. Digital technology is an obstacle in product promotional activities
   • 3. Marketing channels are also called as trade channels
   • 5. Labour productivity is a relation between output to man-hours worked
   • 7. Human Resources are assets of organizations
   • 8. Motivation of employees is an occasional activity
   • 9. Management is interested in retaining high performers
   • 10. Capital market deals with short term finance
3. Q2 A] What is Marketing? Explain its features. 8 marks
   • B] Discuss the various Product Development Strategies. What are the various factors influencing Pricing? [8] 7
   • D] Explain the components of Integrated Marketing Communication. 7
4. Q3 A] Define Production Management. Discuss its scope. 8 marks
   • B] Discuss the steps in Production Planning and Control. 7
5. Q3 Explain the principles of TQM. 8 marks
   • D] Explain the methods of inventory management. 7
6. Q4 Aj] Discuss the importance of human resource planning. 8 marks
   • B] Explain the various methods of developing human resource. Define Leadership. Discuss the different styles of leadership. [8] 7
   • D] Explain in detail Maslow’s Theory of Motivation. 7
7. Q5 Aj] Explain the functions of Financial Management. 8 marks
   • B] Discuss the significance of capital budgeting. Write short notes on. (Any Three) [15] 7
   • 1. 4Ps of Marketing
   • 2. Types of Distribution Channels
   • 3. Quality Circles
   • 4. Employee Retention
   • 5. Future and Options

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