BCom In Accounting & Finance (BCAF) SEM V 2018 19 May 2018-19  Management II Question Paper - Mumbai University | munotes

Questions asked in this paper

• Figures to the right indicate marks

1. Q1 a) State whether the following statements are True or False (any eight) 8 marks
   • a) The function of Marketing is to create a customer
   • b) Marketing has converted ‘Yesterday's luxuries into today’s necessities’
   • c) Price is a critical component of Marketing mix
   • d) Production is the creation of utilities for meeting human wants
   • e) Labour productivity is a relation between output to man-hours worked
   • f) Human Resource Management brings only short- term benefits to the organisation
   • g) Human Resource Planning meets quantitative aspects of manpower needs of an
   • h) Financial Management aims at maximum return on funds invested
   • i) Transfer of shares becomes easier under DEMAT mode
   • j) Acompany needs liquid cash for purchasing fixed assets
   • b) Match the following (any seven) 7
   • c) Direct distribution Off the job method
   • d) MRP iv) Procurement of funds
   • e) Inventory v) Amway
   • h) Cost of capital vili) Stock
   • i) Short term finance ix) Risk capital Explain the 4 P's of marketing in detail (8)
   • b) Describe different Pricing strategies 7
   • c) State various Product Development strategies. 8
   • d) Discuss the factors governing Distribution decisions. 7
2. Q3 a) What is Production Management? Explain the scope of Production Management. — 8 marks
   • b) Distinguish between Production and Productivity. 7
   • c) Discuss the steps in Production Planning and Control. 8
   • d) Explain the meaning and features of TQM. 7
3. Q4 a) Define Human Resource Management and state its features 8 marks
   • b) Explain On- the- Job methods of Developing Human Resource. 7
   • c) Discuss various styles of Leadership. 8
   • d) Explain Modern methods of Performance Appraisal. 7
4. Q5 a) What is Capital Budgeting? Explain importance of Capital Budgeting. 8 marks
   • b) Describe the constituent of Capital Market. 7
   • c) Write short notes on any three: 15
   • v. Futures

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