BSc CS Sem 2 October 2023 October 2023 E Commerce & Digital Marketing Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 Solve any four. 20 marks
   • a. What is E commerce ?
   • b. Explain Types E commerce
   • c. Explain E commerce module diagram
   • e. POEM model
   • f. Explain Digital vs Traditional Marketing
2. Q2 Solve any four. 20 marks
   • a. Explain types of Social media
   • b. Explain facebook Marketing tool
   • c. Elaborate SEO
   • d. Explain Monetization of You Tube
   • e. Feature of social media marketing Write Short note on Email Markeing
3. Q3 Solve any four. 20 marks
   • a. Explain Technique of SEO
   • b. Explain features of Google Search engine
   • c. Compare Google assistance and Alexa
   • d. What is content marketing ?
   • e. Explain Cost per Click
   • f. Explain Metaverse
4. Q4 Write Short Note three) 15 marks
   • d. Features of Mobile Marketing

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