BSc CS Sem 2 2022 2023 2023 E COMMERCE AND DIGITAL MARKETING Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q2 customizing messages
2. Q2 Attempt the following (Any Four) 20 marks
   • a. Why engagement is so important?
   • b. What are the strategies of a linked explain them?
   • c. What is email marketing automation also enlist its benefit
   • d. List and explain the types of email marketing
   • e. What are the different types of contents? Explain content creation tools and apps
3. Q3 Attempt the following (Any Four) 20 marks
   • a. Explain explain the fundamentals of ad words
   • b. What are the objectives of web analytics?
   • c. What are the parameters of Google analytics?
   • d. Explain the understanding of keywords and its types
   • e. What are the mistakes and pitfalls of web analytics? {. What are the different types of search engines? VCD/ E-COMMERCE AND DIGITAL MARKETING 212HR 75M
4. Q4 Attempt the following (Any Five)
   • a. Describe the opportunities in e-commerce
   • b. Difference between E-Commerce and m commerce
   • c. What are the challenges of content marketing
   • d. What is YouTube marketing?
   • e. How does a search engines work
   • f. What are the benefits of SEO?

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