BA FTNMP SEM V 2023 2024 Dec 2024 FTNMP BASICS OF MARKETING & PUBLICITY DESIGN FOR FILMS AND Question Paper - Mumbai University | munotes

Questions asked in this paper

• FIGURES TO THE RIGHT INDICATE MARKS

1. Q1 Design a six-month PAN INDIA marketing and publicity plan for unreleased movie with following (NOTE: >You are supposed to select any one genre >This will be an imaginative unreleased movie >Your plan should cover all the four P’s of marketing, and IMC tools.)
   • a. Suspense thriller
   • b. Comedy
   • c. Love story
2. Q2 A. What is the difference between primary research versus secondary research? Explain in detail the marketing research process with the help of a film/s of your choice. (8)
   • B. Define Marketing. Explain the features of marketing with reference to films. 7
   • C. Explore the effectiveness of in-film branding as a promotional tool, emphasizing its win-win nature for companies. Support your analysis with relevant examples. (15)
3. Q3 A. Why do some films fail commercially? Support your views with appropriate examples. 7 marks
   • B. With relevant examples, mention some of the unique marketing techniques used by film makers before the release of their film. (8)
   • C. Analyze the marketing strategies of successful Bollywood films, focusing on specific examples Explore how these strategies contributed to their commercial success by providing detailed insights into their planning and execution. (15)
4. Q4 Answer in brief (any 3) 15 marks
   • A. Any five core concepts of marketing
   • B. Marketing Myopia
   • C. of marketing
   • D. Tools of promotion mix
   • E. Advantages and disadvantages of social media Paper Subject Code: 90308 Basics of Marketing & Publicity Design. for Films and T.V
   • c. WA
   • U. sie?
   • U. He HW

Read from the scan above, so a character or two may differ. The scan is the original.