Bachelor of Commerce (B.Com.) Export Marketing II Syllabus - Mumbai University

This is the TY BCOM syllabus under NEP 2020, in force from the academic year 2026-27. The University still sets the earlier Choice Based syllabus below alongside it for ATKT candidates, so check which scheme your exam form names before you revise.

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Syllabus for Export Marketing - II

Major elective · Semester 6 · TY BCOM · 4 credits · 100 marks

Module I: Product Planning and Pricing strategies (15 Hours)

Unit I: Product & Branding Decisions in Global Markets
Product adaptation vs. standardization, International branding strategies,
Export packaging and labelling, marking.
Unit II: International Pricing & Trade Terms
Determinants of export pricing, International pricing strategies
Trade terms: FOB, CIF, C&F, Incoterms 2020: objectives and relevance, Impact of freight, insurance and exchange rate fluctuations

Module II: Export Distribution and Promotion (15 Hours)

Unit I Export Distribution
Factors influencing Distribution Channels; Direct and Indirect Exporting Channels; Distinction between Direct and Indirect Exporting Channels
Components of Logistics in Export Marketing; Selection Criteria of Modes of Transport; Need for Insurance in Export Marketing Unit II Export Promotion
Sales Promotion Techniques used in Export Marketing; Importance of Trade Fairs and Exhibitions;
Personal Selling Concept and Benefits of Personal Selling; Essentials of Advertising in Export Marketing

Module III: Export Finance and Documents (15 Hours) Unit I Export Payments

Methods of Payment in Export Marketing; Procedure to open Letter of Credit, Types and Benefits of Countertrade Features of Pre-Shipment and Post-Shipment Finance; Procedure to obtain Export Finance; Distinction between Pre-Shipment Finance and Post-Shipment Finance Unit II Export Documents:
Export Documents: Commercial Invoice, Shipping Bill, Bill of Lading, Certificate of Origin, Consular Invoice
Proformas, examples

Module IV: Export Procedures, Logistics (15 Hours)

Unit I: Export Procedures
Registration with Different Authorities; Pre-Shipment Procedure involved in Exports; Procedure of Quality Control and Pre-Shipment Inspection
Shipping and Custom Stage Formalities; Role of Clearing and Forwarding Agent;Post-Shipment Procedure For Realisation of Export Proceeds.
Unit II: Logistics
Essential Export Logistics Documents, Core Export Logistics Process, Key Logistic infrastructure
Export logistics & supply chain: CHAs, freight forwarders, Inland Container Depots, Container Freight Stations, multimodal transport.

Reference Books

1 Bhattacharyya, B. Export Marketing, Himalaya Publishing House
2 Cateora, P. R., & Graham, J. L. International Marketing, McGraw-Hill
3 Mahajan, M. Export–Import Procedures and Documentation, Snow White Publications
4 Aswathappa, K. International Business, McGraw-Hill
5 Government of India. Foreign Trade Policy 2023, DGFT
6 WTO Publications on International Trade
7 RBI, DGFT and ECGC official reports and websites

Reproduced from the University of Mumbai syllabus for Bachelor of Commerce (B.Com.) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BCOM SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read

PDF BCOM SEM - III & IV (2025-26) NEP NEP 2020 syllabus, in force from 2025-26 Read full PDF Read

PDF BCOM SEM - III & IV Additional 4 Credit Major (2026-27) NEP NEP 2020 syllabus, in force from 2026-27 Read full PDF Read

PDF BCOM SEM - IV Community Engagement Project (CEP) 2025-26 NEP NEP 2020 syllabus, in force from 2025-26 Read full PDF Read

PDF BCOM SEM - V & VI (2026-27) NEP NEP 2020 syllabus, in force from 2026-27 Read full PDF Read

PDF BCOM V & VI 2018 2019 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF BCOM III & IV 2017 18 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read

PDF Revised Question Paper Pattern Financial Accounting Auditing Sem III IV Question paper pattern for the earlier Choice Based scheme Read full PDF Read

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