Bachelor of Commerce (B.Com.) Entrepreneurship and Management of Small Scale Industry MSSI II Syllabus - Mumbai University

This is the TY BCOM syllabus under NEP 2020, in force from the academic year 2026-27. The University still sets the earlier Choice Based syllabus below alongside it for ATKT candidates, so check which scheme your exam form names before you revise.

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Syllabus for Entrepreneurship and Management of Small Scale Industry MSSI - II

Major elective · Semester 6 · TY BCOM · 4 credits · 100 marks

Module I: Startup- the new model of Entrepreneurship 15

Unit I Foundations of Startup Ventures
Foundations of Startup Ventures: Meaning and characteristics of Startups, Distinguish between startups and traditional enterprises, Startup lifecycle: ideation, pre seed stage, seed stage, launch/early stage, growth stage, and exit stage
Startups Business Models: Subscription Model, Freemium Model, Pay-as-you-go business model, Ad-based business model, Direct-to-consumer (D2C or DTC) business model, Franchise business model and Market place model, Six forces of change- the Start-up Equation Unit II Startup Growth, Funding, and Sustainability
Startup Growth, Funding, and Sustainability: Startup ecosystem in India: incubators, accelerators, investors and mentors, Sources of finance for Startups : bootstrapping, angel investors, venture capital, crowd funding,
Startups in India: Government initiatives, assistance towards Startups-Startup India Seed Fund Scheme (SISFS), SIDBI Fund of Funds Scheme (FFS), Women initiatives and other backward groups, Start-up Survival, Growth and Exit strategies, Reasons for Startups failure, Ethics, Governance and Sustainability in Startup ventures, Case Studies of Indian Startups

Module II: Entrepreneurship in the Digital and Sustainable Era 15 Unit I Digital and Technology-Driven Entrepreneurship

Digital entrepreneurship: concept and scope, Digital Business Models and Innovation, Platform-based and App-based business models, Creator economy and monetization models, Digital payment systems and Fintechs,
Role of Artificial Intelligence and automation in business ventures, Use of data analytics for entrepreneurial decision-making, Cyber security and data privacy concerns for new ventures Unit II Sustainable, Inclusive, and Future-Oriented Entrepreneurship
Concept and importance of sustainable entrepreneurship, Sustainable Development Goals (SDGs) and entrepreneurship, Green entrepreneurship and its importance, Inclusive entrepreneurship and livelihood creation,
Social entrepreneurship and impact-driven business models, Global entrepreneurship and cross-border startups, Future trends in entrepreneurship and emerging opportunities

Module III: Financial and Marketing Management in MSSIs 15 Unit I Financial Management for MSSIs

Financing and Financial Management for MSSIs: Sources of finance: Banks, NBFCs, Venture capital and Microfinance, Financial planning, budgeting, and working capital management, Role of financial management in the growth of MSSIs
Financial performance evaluation and break-even analysis, Credit appraisal, Risk assessment and loan documentation, Financial statement analysis for small enterprises Unit II Marketing Management in MSSIs
Marketing for MSSIs: Market analysis, Segmentation, Targeting and Positioning strategies, Marketing mix for MSSIs, Consumer behavior in small business markets
Digital marketing strategies and E-commerce adoption for MSSIs, Branding, Packaging and Distribution networks for small enterprises, Marketing environment and challenges faced by MSSIs.

Module IV: Technology, Sustainability, Government Initiatives and Future Trends

Unit I Technology Adoption and Innovation in MSSIs
Technology Adoption and Innovation in MSSIs: Automation, digitization, and use of ICT in MSSIs, Role of technology and automation in MSSI growth,
Digital transformation (ERP, CRM, Online platforms), Innovation and Research and Development linkages, Challenges and opportunities in technology adoption by MSSIs Unit II Sustainability and Government initiatives and Future Trends
Sustainability and Government initiatives Incentives Policy and Future Roadmap: Sustainable practices (Green MSSIs and Social responsibility), Export opportunities and Global competitiveness, New Government support mechanisms (e.g., Udyam registration benefits, cluster development)
Study of MSME success stories and emerging future trends, Challenges and prospects of MSSIs in the future business environment.

Reference Books

1 Batra G.S. and Dangal R.C., Entrepreneurship and Small Scale Industries, Deep and Deep Publications Pvt. Ltd.
2 Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet (2024)
3 Entrepreneurship & Startup Growth Strategies -Gaurav Kumar (2026)
4 Entrepreneurial Development, Colombo Plan, 1998, Tata McGraw Hill, New Delhi. Entrepreneurship Development, Himalaya Publishing House, Mumbai.
5 Gupta C.B., Entrepreneurial Development, 1995, Somaiya Publication, New Delhi.
6 Hisrich R.D., Cases in International Entrepreneurship, 1997, Liven, Chicago.
7 Hisrich Robert D and Peters Michael, Entrepreneurship, 2002, Tata McGraw Hill, New Delhi
8 Mascarenhas Romeo S., Entrepreneurship and Management of Small and Medium Enterprises, Vipul Prakashan, Mumbai.
9 Mascarenhas Romeo S., Management of Small Scale Industries, Vipul Prakashan, Mumbai.
10 MSME Policy Document, Government of India. Pooja, Micro, Small and Medium Enterprises (MSMEs) in Indian Economy, New Century Publications New Delhi.
11 Principles of Entrepreneurship, Excel India Publishers, New Delhi.
12 Paliwal, R. C. (19--). Small Industries: A Reference Book. Small Business Publications.
13 Startup Ecosystems: Components for an Interpretative Model and International Benchmarks (2023)
14 Strategic Entrepreneurial Ecosystems and Business Model Innovation-Vanessa Ratten
15 Singh P.N. and Saboo J.C., Entrepreneurial Management, Dr. P. N. Singh Centre for HRD.
16 Sikka, T. R., & Kumar, I. (1991). Small Scale Industries in India: Organisation and Management. Radha Publications.
17 Vasant Desai, Entrepreneurial Development, 3 Volumes Himalaya Publishing House.
18 Vasant Desai, Entrepreneurial Development, 3 Volumes Himalaya Publishing House.
19 Vasant Desai, Entrepreneurship and Management of Small and Medium Enterprises, Himalaya Publishing House.
20 Vasant Desai, Small Scale Industries and Entrepreneurship, Himalaya Publishing House.
21 Yerram Raju B. and Pujari Ram R., The Small Entrepreneur Starting and Growing, Excel Publication, New Delhi.

Reproduced from the University of Mumbai syllabus for Bachelor of Commerce (B.Com.) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

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