Bachelor of Commerce (B.Com.) Mall Management Syllabus - Mumbai University
This is the FY BCOM syllabus under NEP 2020, in force from the academic year 2024-25. The University still sets the earlier Choice Based syllabus below alongside it for ATKT candidates, so check which scheme your exam form names before you revise.
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Syllabus for Mall Management
Module I: Concept of Mall & Mall Architecture
- Definition, Types and Genesis of malls, growth of malls globally, Diffusion of the conceptto India, growth of malls in India, future trends and projections, advantages of mall over other retail formats, comparison of Malls in USA and India.
- A description of the various components of mall architecture and their significance like Facade, Atrium, Parking, circulation path and utilities
Module II: Handling a Mall project & Components of Mall Management
- Choosing the macro and micro locations, identifying the catchments, Concept and Tenant-Mix Planning, Deciding Tenant-mix and anchor tenant(s), concept planning and retail zoning, a comment on suitability of popular ,retail formats as anchor tenants like Hyper markets, Department Stores, Multiplexes and Eating joints.
- Lease Management, Marketing and Space Selling, Facilities & Utilities management, Security & Information Systems, Mall promotion&Events management.
REFERENCES
- Harvinder Singh, Srini R Srinivasan (2012), Mall Management: Operating in IndianRetail Space, Tata McGraw Hill Education Pvt. Ltd
- Levy & Weitz (2011), Retailing Management (5th ed), Tata McGraw Hill
- Burman & Evans(2011), Retail Management-A strategic Approach (8th ed), (Pearson Education)
- Paco Underhill (2007), Simon & Schuster ,Call of the Mall Page 27 of 36 Total 50 Marks:30 Marks External and 20 Marks Internal For Major Subject: 30 Marks with 2 Credits/ For Minor Subject with 2 Credits 30 Marks External DURATION: 1 Hour MARKS: 30 Any 2 out of 3 Q. 1 Answer the following (15 Marks) a. b. Q. 2 Answer the following (15 Marks) a. b. Q. 3 Answer the following (15 Marks) a. b. 20 Marks Internal
- 3 Class Test (05 Marks)
- 2 Assignment (05 Marks)
- 3 Presentation (05 Marks)
- 4 Group Discussion (05 Marks)
- 5 Quiz (05 Marks)
- 6 Case Study (05 Marks) Note: 1) Any Four out of the above can be taken for the internal Assessment.
- 4 The internal Assessment shall be conducted throughout the Semester. Page 28 of 36
Reproduced from the University of Mumbai syllabus for Bachelor of Commerce (B.Com.) under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.