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Economic Feasibility

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Chapter Seven

Syllabus topic Module 1, "Problem Identification & Feasibility Study: ... Feasibility analysis (technical, economic, operational)", the second of the three.

Pages 38 to 42 of 499

In one line

Economic feasibility asks whether what the system will save or earn is worth what it will cost to build and run; you list every cost, one-time and running, list every benefit, turn what you can into rupees, and work out how long the system takes to pay for itself.

In the wording to use when asked: economic feasibility is the evaluation of a proposed system's costs against its expected benefits, usually through a cost-benefit analysis and a payback period, to determine whether the investment is justified.

Why a student project needs this at all

A student project costs its builders nothing in cash, so it is tempting to write "the project is economically feasible because all the software is free" and move on. That answers the wrong question.

The question is not whether you can afford to build it. It is whether the owner of the problem should adopt it: whether the canteen owner, the housing society or the clinic gains more than it spends by using your system. Even a free system has costs for them: a device to run it on, somebody's time to set it up and learn it, a server that must stay on. And a system nobody gains from will not be used, however cleverly it is built.

This is also where many student reports make an arithmetic mistake that an examiner notices, and this chapter shows it and corrects it.

Costs

Costs come in two kinds, and both must be listed.

One-time costs are paid once, to get the system into use:

  • development: the effort of building it;
  • hardware: any machine or device bought for it;
  • software: licences, if any are not free;
  • setup: installing, configuring, entering the first data;
  • training: teaching the users.

Running costs are paid for as long as the system is used:

  • hosting: a server or a rented machine, and its electricity;
  • network: internet access, a domain name;
  • maintenance: somebody's time to back it up, update it and fix it;
  • consumables and services: SMS, printing, anything paid per use.

Development effort: count it, even if nobody pays

For a student project the development effort is paid in hours, not rupees. Record it anyway, as hours, because it is real effort and because a business adopting a similar system would have to pay someone for it. Do not invent an hourly rate to turn it into money unless someone has given you one; an invented figure in a cost table undermines every real figure beside it.

Benefits

Benefits also come in two kinds.

Tangible benefits can be measured in money: sales recovered, costs saved, fines avoided, staff time freed for other paid work.

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Economic Feasibility

Intangible benefits are real but cannot honestly be priced: time returned to people, less stress, better service, fewer mistakes, a better reputation. Measure them in their own units, such as hours or complaints, and do not force a rupee value on them.

Revenue is not benefit

This is the mistake to avoid. When a system helps a business sell more, the business does not gain the full price of each extra sale. It gains the profit on it: the price minus what the sale cost to make. A canteen that sells one more Rs 68 lunch has spent something on the ingredients, the gas and the cook's time, and gains only what is left.

Counting revenue as benefit makes every payback look several times faster than it is. The worked example below shows the mistake and then the corrected figure.

The measures

Cost-benefit analysis

Put the costs and the benefits side by side, over the same period, and compare. If benefits exceed costs over a period the owner cares about, the project is economically feasible.

Payback period

The payback period is the time the benefits take to repay the one-time cost:

payback period = one-time cost / benefit per period

It is the most useful single measure for a small system, because it answers the owner's real question: "how long before this has paid for itself?"

Return on investment, and money over time

For large projects running over years, analysts also compute the return on investment, the net gain as a percentage of the cost, and the net present value, which discounts money received in future years because a rupee next year is worth less than a rupee today. Both matter when payback takes years. When payback takes weeks, as it usually does for a well-chosen student project, they add little, and it is enough to say so.

Sensitivity: what if you are wrong?

Every benefit figure is an estimate. A careful analysis asks how the conclusion changes if the estimate is too optimistic, for example if only half the hoped-for benefit arrives. If the project is still worth doing under the pessimistic figure, the conclusion is robust. This is called sensitivity analysis, and one extra line of it makes a feasibility study far more convincing.

The worked project: economic feasibility

What the owner told them

In her interview (Chapter 4), the owner, Lata Pawar, gave the team four figures, all recorded as her estimates:

  • the average lunch bill is Rs 68;
  • her margin is about 25 per cent of the bill;
  • about Rs 600 of food is thrown away on an ordinary day, measured at what it cost her to make;
  • the canteen is open about 180 college days a year.
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Economic Feasibility

One-time costs

ItemNoteRs
Android tablet for the counterthe owner's quote from a local shop9,500
Serverthe college's existing lab desktop0
SoftwareNode.js, MySQL Community Server, and the tools, all free0
Setup and first datathe team enters the menu; about 2 hours0
Trainingone session with the counter staff and the owner0
Total9,500

The development effort is recorded separately, in hours: 240 person-hours, 60 for each of the four members, as MU allots.

Running costs

ItemNoteRs a day
Hosting and electricitythe lab machine is already on during college hours0
Networkthe college Wi-Fi, already paid for0
Maintenancethe IT lab in-charge's time; not charged0
SMS and other paid servicesnone; SMS is out of scope0
Total0

Benefits: the first attempt, and what was wrong with it

Aditi's first draft of the benefits looked like this:

BenefitWorkingRs a day
Recovered saleshalf of the 31.2 students who leave, at Rs 68 each1,060.80
Food no longer thrown awaya third of the Rs 600 wasted200.00
Total1,260.80

It gave a payback of 9,500 divided by 1,260.80, which is about 7.5 days. Farhan questioned the first line: the canteen does not keep Rs 68 from a sale, it keeps its margin. The first line was revenue, and the benefit is the profit.

Benefits: corrected

Half of the 31.2 students is 15.6 students a day. Each sale of Rs 68 at a 25 per cent margin leaves Rs 17 of profit.

BenefitWorkingRs a day
Profit on recovered sales15.6 students at Rs 17 of profit each265.20
Food no longer thrown awaya third of the Rs 600 wasted, at cost200.00
Total465.20

The waste line was already right, because the Rs 600 was measured at cost: food not thrown away is money not spent.

Payback, and a year

payback period = 9,500 / 465.20 = 20.42 days

So the tablet pays for itself within the 21st college day, a little over four weeks of college. Over a year of 180 college days, the benefit is 180 multiplied by 465.20, which is Rs 83,736, against a one-time cost of Rs 9,500.

The corrected payback is nearly three times longer than the first draft's, and it is still short. That is the honest conclusion, and it is the one that survives an examiner's question about margins.

Sensitivity

The team asked what happens if they are wrong about the recovered sales, and only a quarter of the students who leave today come back instead of half.

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Economic Feasibility

A quarter of 31.2 is 7.8 students a day, at Rs 17 of profit each, which is Rs 132.60. With the Rs 200 saved on waste, the benefit is Rs 332.60 a day, and the payback is 9,500 divided by 332.60, about 28.6 days. Still within six weeks of college. The conclusion does not depend on the optimistic figure.

Intangible benefits

BenefitHow it is measured
Time returned to students142 of 180 students (78.9 per cent) said they would pre-order, about 167 of the 212 served each day. If each waits 3 minutes instead of 16, that is 13 minutes each and 2,171 minutes, about 36 hours, of students' time a day
Fewer students late for the 13:10 lecturethe teachers are asked once, after the trial
A calmer counterthe counter staff's own view, after the trial
The kitchen cooks to orders, not guessesthe kitchen's own view, and the waste figure

The team left all four unpriced. Thirty-six hours of students' time a day is a striking number without a rupee sign beside it.

Verdict: economically feasible. For a one-time cost of Rs 9,500 and no running cost, the canteen gains an estimated Rs 465.20 a day, paying back within about four weeks of college days, and within six weeks even if only a quarter of the lost sales return.

Do this for your project

  1. Ask the owner of the problem for the figures you need, and record each as their estimate: prices, margins, volumes, days of operation, what the problem costs them now.
  2. List one-time costs and running costs, each with a note of where the figure came from.
  3. Record the development effort in hours; do not invent a rate for it.
  4. List tangible benefits in rupees, as profit or saving, never as revenue, and intangible benefits in their own units.
  5. Compute the payback period, and a year's benefit.
  6. Redo the payback with a pessimistic benefit, and say whether the verdict survives.
  7. End with a one-sentence verdict that states its conditions.

Mistakes that cost marks

"Economically feasible because the software is free." It answers whether the students can afford to build it, not whether the owner should adopt it.

Revenue counted as benefit. The most common arithmetic error in feasibility studies, and an examiner who spots it will doubt every other figure.

Invented figures. A cost or rate with no source, dropped in to make a table look complete, weakens the real figures around it.

Intangibles given a price. "Student satisfaction worth Rs 50,000" is a guess dressed as a number.

No pessimistic case. A conclusion that depends on everything going well is a hope.

Quick revision

  • Economic feasibility compares costs with benefits.
  • Costs: one-time (development, hardware, software, setup, training) and running (hosting, network, maintenance, paid services).
  • Record student effort in hours; do not invent a rate.
  • Benefits: tangible in rupees, intangible in their own units.
  • Revenue is not benefit: count the profit on extra sales, and savings at cost.
  • Payback period = one-time cost divided by benefit per period.
  • Sensitivity analysis: redo it with a pessimistic benefit; a robust verdict survives.
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Economic Feasibility

Questions you must be able to answer

1. Distinguish one-time costs from running costs, with an example of each for a canteen system. One-time costs are paid once to bring the system into use, such as a tablet bought for the counter; running costs are paid for as long as it is used, such as rented hosting or paid SMS messages.

2. Why is the price of a recovered sale not the benefit of recovering it? Because the business spent money to make what it sold. Its gain is the profit, the price less the cost of making the sale. Counting the full price overstates the benefit and makes the payback look far quicker than it is.

3. Compute the worked project's payback period, and explain each figure. The one-time cost is Rs 9,500 for the counter tablet. The daily benefit is Rs 265.20 of profit on 15.6 recovered sales, at Rs 17 each, plus Rs 200 of food no longer wasted, a total of Rs 465.20. Payback is 9,500 divided by 465.20, about 20.4 days.

4. What is sensitivity analysis, and what did it show for the worked project? Recomputing the result with a less favourable estimate to see whether the conclusion still holds. With only a quarter of the lost sales recovered, the benefit falls to Rs 332.60 a day and the payback rises to about 28.6 days, so the project remains worthwhile.

5. Why did the worked team not put a rupee value on the time returned to students? Because there is no honest price for a student's time, and a guessed figure would be a false precision that weakens the real figures. They measured it in its own unit instead: about 36 hours of students' time a day.

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The rest of this subject

These notes are cut from the University's printed syllabus. Open the syllabus itself for the same subject.

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