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B.B.A. LL.B. (Five Years) Sem 3 Business Communications 2026 Jan (100 marks) Question Paper with Solutions

KSLU Solved Question Papers

Business Communications

Previous Year Question Paper with Solution

B.B.A. LL.B. (Five Years) · Sem 3

2026 Jan (100 marks) Examination

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First published on munotes.in on 21 October 2026.

Published by munotes.in, Mumbai.

Model answers written and edited by the munotes.in editorial desk.

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The University does not publish an official answer key for this paper. The answers in this volume are model answers, written to show how a full-mark answer is built. They are a study aid, not an authority on what an examiner marked.

The question paper reproduced here is the paper as set by Karnataka State Law University at the 2026 Jan (100 marks) examination.

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The Paper as Set

The questions in this volume are the questions asked at the 2026 Jan (100 marks) examination, reproduced as Karnataka State Law University set them, in the order it set them. Long reading passages are shortened to their first and last lines and our summary; the original paper prints them in full. Only the answers are ours. See the original question paper.

Duration 3 hours  ·  Total marks 100  ·  13 questions answered

How to use this volume

Solve the paper first, under exam conditions and against the clock. Then read the answers here and mark your own. Reading a solution before attempting the question feels productive and teaches very little, because recognising an answer is not the same as being able to write one.

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Q1What is Business Communication ? Explain the pre-requisites of good business communication.[16]

Answer

For full marks, cover: the meaning of communication and of business communication, with two definitions; its main features; the pre-requisites of good business communication explained one by one (clear purpose, knowledge of the receiver, clear thinking, suitable language, the right channel, timing, completeness, consistency, two-way flow and feedback, listening, trust, courtesy, a sound organisation structure, follow-up); a short example; and a conclusion.

Meaning of communication

The word communication comes from the Latin communis, which means "common". To communicate is to make an idea common to two or more people. A message has been communicated only when the receiver understands it in the sense the sender intended. Sending words is not enough.

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Textbooks quote several definitions. In the words usually quoted from Newman and Summer, "Communication is an exchange of facts, ideas, opinions or emotions by two or more persons". Keith Davis, as textbooks quote him, says that "Communication is the process of passing information and understanding from one person to another". Both definitions stress two things: something is shared, and it must be understood.

What business communication is

Business communication is communication that takes place in and around a business for the purpose of the business. It includes messages between the people inside a firm, such as orders, reports, memos and meetings. It also includes messages between the firm and outsiders, such as customers, suppliers, banks, shareholders, the government and the public. Letters, e-mails, telephone calls, advertisements, press releases and annual reports are all forms of business communication.

Its aim is practical. A business communicates to get work done, to sell, to buy, to inform, to persuade, to settle disputes and to build goodwill. A business letter that is misunderstood can lose an order. An unclear instruction can stop a machine or cause an accident. That is why business communication must be planned and not left to chance.

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Main features of business communication

  1. It is purposeful. Every business message has a definite aim, such as getting an order or explaining a policy.
  2. It is a two-way process. The sender expects a reply, an action or at least an acknowledgement.
  3. It flows in every direction. Messages go down from managers, up from workers, sideways between departments and outwards to the public.
  4. It may be formal or informal. Formal messages follow the official chain. Informal talk, the grapevine, runs alongside it.
  5. It uses many media. It may be oral, written, visual, electronic or non-verbal.
  6. It is continuous. A business never stops communicating while it is running.

Pre-requisites of good business communication

A pre-requisite is a condition that must exist before something can succeed. Good business communication does not happen by itself. The following conditions must be present.

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1. A clear purpose. The sender must first know exactly why he is communicating. Does he want to inform, to request, to instruct, to persuade or to warn? A message written without a clear aim wanders. The reader then cannot tell what he is expected to do.

2. Knowledge of the receiver. The sender must know who will receive the message. He should consider the receiver's education, language, position, interests and attitude. A message to a machine operator is worded differently from one to a bank manager. Writing with the reader in mind is often called the "you attitude".

3. Clarity of thought. The sender must be clear in his own mind before he speaks or writes. Confused thinking produces confused messages. It helps to note the main points in order before drafting. A good test is whether the main point can be stated in one sentence.

4. Simple and suitable language. The words should be simple, familiar and exact. Technical terms should be used only with people who understand them. Long and complex sentences should be avoided. The same word should not be used in two different senses in one message.

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5. The right medium and channel. The sender must choose the medium that suits the message. An urgent safety warning may need a telephone call or a public announcement. A contract needs a written and signed document. A delicate personal matter is best handled face to face. The wrong medium can spoil a good message.

6. Proper timing. A message must reach the receiver at the right time. A notice of a meeting that arrives after the meeting is useless. Information given too early may be forgotten. Bad news should not be delivered at a moment when the receiver cannot respond calmly.

7. Completeness. The message must contain all the facts the receiver needs to act. An order that does not state the quantity, price, delivery date and place forces the supplier to write back. Incomplete messages waste time and cause mistakes.

8. Consistency. The message should agree with earlier messages and with the policies of the organisation. If a manager says one thing today and another tomorrow, employees lose faith in what he says. The words should also match the sender's actions.

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9. Two-way flow and feedback. Good communication is not a one-way announcement. The sender should invite questions and check that the message has been understood. Feedback is the receiver's response, which tells the sender whether the message has worked. Without feedback a sender cannot correct a misunderstanding.

10. Attentive listening. Half of communication is listening. Managers who do not listen to employees, customers or suppliers miss vital information. Listening also shows respect, which makes the other person more willing to listen in return.

11. Mutual trust and credibility. People accept a message more readily from someone they trust. The sender's past honesty, knowledge and fairness give weight to his words. A firm that has misled its customers before will find it hard to be believed again.

12. Courtesy. A polite tone wins co-operation even when the message is unwelcome. A complaint can be firm without being rude. A refusal can be clear and still courteous. Courtesy also means answering letters and calls promptly.

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13. A sound organisation structure. The organisation must have proper channels through which messages can travel. Too many levels of authority delay and distort messages. Each person should know from whom he takes orders and to whom he reports. Notice boards, meetings, e-mail systems and suggestion boxes must be in place and working.

14. Removal of barriers. Noise, language differences, prejudice, emotions and status gaps all block understanding. A good communicator foresees these barriers and plans around them. For example, he may hold a meeting in a quiet room or translate a notice into the local language.

15. Follow-up. After sending an important message, the sender should check whether it has been acted upon. A reminder, a visit or a short report closes the loop.

Summary of the pre-requisites

Pre-requisiteWhat it ensures
Clear purposeThe message has a definite aim
Knowledge of receiverIt suits the reader or listener
Clear thinking and languageIt is easily understood
Right medium and timingIt arrives in the right form at the right moment
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Pre-requisiteWhat it ensures
Completeness and consistencyIt can be acted on and is believed
Feedback and listeningMisunderstandings are caught and corrected
Trust and courtesyThe receiver is willing to co-operate
Sound structure and follow-upMessages travel well and are acted upon

An example

Suppose a factory manager wants night-shift workers to wear new safety helmets from Monday. A good communicator first fixes his purpose: every worker must wear the helmet from the first shift. He knows that many workers read Kannada better than English. So he issues a short bilingual notice and also explains the rule at the shift meeting. He states the date, the reason and where helmets can be collected. He invites questions and asks the supervisors to report on Tuesday how many workers complied. Each pre-requisite is at work in this simple case.

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Conclusion. Business communication is the exchange of information and understanding needed to run a business, inside the firm and with the outside world. It succeeds only when certain conditions are met before and during the exchange. These include a clear purpose, knowledge of the receiver, clear language, the right medium and time, completeness and consistency. Feedback, listening, trust, courtesy, sound channels and follow-up matter just as much. Where these pre-requisites are present, messages are understood and acted upon. Where they are missing, the firm pays in lost orders, wasted effort and poor relations.

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