KSLU Solved Question Papers
Business Communications
Previous Year Question Paper with Solution
B.B.A. LL.B. (Five Years) · Sem 3
2021 Oct Examination
munotes.in
Mumbai
B.B.A. LL.B. (Five Years) Sem 3 Business Communications 2021 Oct Question Paper with Solutions
First published on munotes.in on 21 October 2026.
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The question paper reproduced here is the paper as set by Karnataka State Law University at the 2021 Oct examination.
Contents
The questions below are the paper as Karnataka State Law University set it at the 2021 Oct examination, in the order it was set.
MarksPage
MarksPage
The Paper as Set
The questions in this volume are the questions asked at the 2021 Oct examination, reproduced as Karnataka State Law University set them, in the order it set them. Long reading passages are shortened to their first and last lines and our summary; the original paper prints them in full. Only the answers are ours. See the original question paper.
Duration 3 hours · Total marks 80 · 20 questions answered
How to use this volume
Solve the paper first, under exam conditions and against the clock. Then read the answers here and mark your own. Reading a solution before attempting the question feels productive and teaches very little, because recognising an answer is not the same as being able to write one.
Q1
(a)"Communication is an exchange of facts, ideas, opinions or emotions by two or more persons". Explain this statement with scope and objective of communication.[10]
Answer
For full marks, cover: the source of the statement (the definition textbooks quote from Newman and Summer); the statement explained phrase by phrase (an exchange, facts, ideas, opinions, emotions, two or more persons); the scope of communication (within the organisation, across its functions and levels, with outside parties, in society and across countries); the objectives of communication arranged by the four things the statement says are exchanged (facts, ideas, opinions, emotions); an example; a table; and a conclusion.
The statement
The statement is a definition of communication that business-communication textbooks quote from Newman and Summer: "Communication is an exchange of facts, ideas, opinions or emotions by two or more persons". It is short, but each phrase in it carries a point.
The statement explained
1. "An exchange". Communication is two-way. One person sends and the other responds. A notice that nobody reads, or an order that nobody acknowledges, is not yet communication. The word "exchange" puts feedback at the heart of the definition.
2. "Of facts". Facts are information that can be checked: prices, dates, quantities, rules, results. Much business communication is the passing of facts, such as an invoice, a stock report or a delivery date.
3. "Ideas". Ideas are thoughts, plans and proposals: a new product, a better method, a change in policy. Communication carries ideas from the person who has them to those who can use them.
4. "Opinions". Opinions are judgements and views: whether a plan will work, whether a candidate is suitable. Meetings, consultations and suggestions are the exchange of opinions.
5. "Or emotions". Communication also carries feelings: satisfaction, anger, worry, loyalty, gratitude. A word of praise, an apology to a customer or a show of concern for an injured worker is emotional communication. It matters as much as the factual kind.
6. "By two or more persons". Communication is a social act. It needs at least a sender and a receiver, and it may involve a group or a whole public.
The statement therefore describes communication as a two-way social exchange that carries the head (facts, ideas, opinions) and the heart (emotions).
Scope of communication
The scope of communication means the range of situations it covers. In business the range is very wide.
- Within the organisation, at every level. Orders and policies flow down. Reports, suggestions and grievances flow up. Co-ordination flows across between departments at the same level.
- Across every function. Production needs schedules and instructions; marketing needs market information and advertising; finance needs budgets and reports; human resources needs recruitment, training and appraisal.
- With outside parties. Customers, suppliers, banks, investors, auditors, government offices, the media and the local community all receive and send messages.
- In society. Businesses inform and educate the public through advertisements, notices and press releases. They also listen to public opinion.
- Across countries. Firms that trade abroad communicate across languages, cultures and time zones, usually by electronic means.
Objectives of communication, by what is exchanged
A. Exchanging facts
- To inform people of what they need to know to act.
- To report results upward so that managers can control and correct.
- To record decisions and agreements for future reference.
B. Exchanging ideas
- To plan together, by gathering ideas from those who will carry out the plan.
- To educate and train, by passing on skills and methods.
- To encourage new ideas, through suggestion schemes and open discussion.
C. Exchanging opinions
- To consult and advise, so that decisions draw on experience.
- To persuade customers, staff or investors to accept a view or take an action.
- To decide, since a meeting reaches a decision by exchanging and weighing opinions.
D. Exchanging emotions
- To motivate people by recognising their work.
- To build morale and loyalty through honest and caring communication.
- To build relationships and goodwill with staff, customers and the public.
An example
At a monthly sales review, the regional manager gives the figures for each district (facts). A sales officer proposes a weekend stall at the local fair (an idea). Two others say it will not pay (opinions). The manager praises the team that crossed its target, and the room cheers (emotions). Everyone speaks and responds, so it is a true exchange. One meeting shows every part of the statement at work.
At a glance
| Part of the statement | What it adds | Related objectives |
|---|---|---|
| Exchange | Two-way, with feedback | All |
| Facts | Checkable information | Inform, report, record |
| Ideas | Plans and proposals | Plan, train, innovate |
| Opinions | Views and judgements | Advise, persuade, decide |
| Emotions | Feelings | Motivate, build morale, build goodwill |
| Two or more persons | A social act | Relationships |
Conclusion. The Newman and Summer definition describes communication as a two-way exchange of facts, ideas, opinions and emotions between people. Its scope covers every level and function of an organisation and its dealings with outsiders, society and other countries. Its objectives follow from what is exchanged. Facts inform and report, and ideas plan and train. Opinions advise, persuade and decide, and emotions motivate and build relations. The statement is therefore an accurate and useful summary of what communication is and does.
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