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Master of Commerce (M.Com.) MCOM BUSINESS MANAGEMENT SEM IV BANKING MANAGEMENT COURSE IV INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes

M.COM SEM IV ATKT DEC.18 BANKING MANAGEMENT COURSE IV INTERNATIONAL MARKETING.pdf
MCOM BUSINESS MANAGEMENT · 1 May 2025

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Older exam BUS. MGT COURSE IV INTERNATIONAL MARKETING Semester-end · SEM IV →
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Questions asked in this paper

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  1. Q1 Attempt any two of the following. 15 marks
    • a) Explain the process involved in new product development,
    • b) Discuss the importance of labelling
    • c) Write note on product extension
  2. Q2 Attempt any two of the following. 15 marks
    • a) What is global sourcing? Discuss the advantages of global sourcing
    • b) Explain the factors influencing international distribution strategy Discuss global manufacturing strategies Attempt any two of the following. (15)
    • a) Explain the importance of E-commerce in international trade
    • b) Discuss the process of personal selling
    • c) Write an explanatory role on “Brand Building in international market”
  3. Q4 Attempt any two of the following. 15 marks
    • a) What are the steps involved in exercise and customs clearance
    • b) Discuss various export incentives offered by Government of India Write an explanatory note on “Foreign Trade Policy”
    • Q. P. Code : 39213
    • a) an

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