Master of Commerce (M.Com.) MCOM BUSINESS MANAGEMENT SEM IV BUSINESS MANAGEMENT Business Management Course IV International Marketing Question Paper - Mumbai University | munotes

Questions asked in this paper

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• 2. Figures to the right indicate full marks

1. Q1 Attempt any two of the following. 15 marks
   • a) What are the aspect involved in international product life cycle?
   • b) Explain the role of packaging in international marketing
   • c) Discuss the factors influencing pricing
2. Q2 Attempt any two of the following. 15 marks
   • a) Elaborate the elements of international logistics
   • b) Explain the significance of inventory management
   • c) Write an explanatory note on “Global Supply Chain Management”
3. Q3 Attempt any two of the following. 15 marks
   • a) Explain the importance of direct marketing m International Marketing
   • b) Discuss the process of Personal Selling
   • c) Write an explanatory note on “Brand building in international markets”
4. Q4 Attempt any two of the following. 15 marks
   • a) Explain in brief importance of any two export documents
   • b) Explain the steps involved in import procedure
   • c) Discuss the export risk insurance
   • Q.P. Code : 39215
   • H) HIT,

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