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Master of Commerce (M.Com.) MCOM BUSINESS MANAGEMENT SEM IV BUSINESS MANAGEMENT COURSE IV INTERNATIONAL MARKETING Question Paper - Mumbai University | munotes

M.COM SEM IV ATKT (CBGS) DEC.18 BUSINESS MANAGEMENT COURSE IV INTERNATIONAL MARKETING (P.D 18 DEC.18) (P.C 39213).pdf
MCOM BUSINESS MANAGEMENT · 1 May 2025

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Older exam M.COM SEM IV DEC.18 (CHOICE BASE)FIN.MGT FIN. MGT (P.D 18 DEC.18) (P.C 21853) Semester-end · SEM IV → Newer exam BUSINESS MANAGEMENT Business Management Course V Enterpreneurship Management Semester-end · SEM IV →

Questions asked in this paper

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  • 2. Figures to the right indicate full marks
  1. Q1 Attempt any two of the following. 15 marks
    • a) Explain the process involved in new product development
    • b) Discuss the importance of labelling Write note on product extension
  2. Q2 Attempt any two of the following. 15 marks
    • a) What is global sourcing? Discuss the advantages of global sourcing
    • b) Explain the factors influencing international distribution strategy Discuss global manufacturing strategies Attempt any two of the following. (15)
    • a) Explain the importance of E-commerce in international trade
    • b) Discuss the process of personal selling
    • c) Write an explanatory role on “Brand Building in international market”
  3. Q4 Attempt any two of the following. 15 marks
    • a) What are the steps involved in exercise and customs clearance
    • b) Discuss various export incentives offered by Government of India
    • c) Write an explanatory note on “Foreign Trade Policy”
    • Q. P. Code : 39213

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