BSc CS Sem 2 BSc CS Semester 2 (2021 2022) May 2022 E COMMERCE DIGITAL MKTG Question Paper - Mumbai University | munotes

Questions asked in this paper

• (2) Figures to the right indicate marks

1. Q1 Attempt the following 40 marks
2. Q1 What is E-Commerce?
   • a) Electronic Commerce b)Sale of goods
   • c) Doing Business d) Purchase of goods
3. Q2 B2C stands
   • a) Business to Business b) Business to Goods Business to Consumer d) Consumer to Business
4. Q3 Following is the main feature of E-commerce
   • a) Reduce the cost b) Price flexibility
   • c) Time distribution d) Easy to Handle
5. Q4 Which of the following is part of the four main types for e-commerce?
   • d) All of the above
6. Q5 The best product to sell in B2C E-commerce are:
7. Q6 Which of the following is not considered to be one of the three phases of e-commerce?
   • a) Preservation b) Innovation
   • c) Consolidation d) Modification
8. Q7 Which type of e-commerce focuses on consumers dealing with each other?
9. Q8 Which social network is considered the most popular for business to business marketing?
10. Q9 What is the term adopted for updates by Twitter users?
    • a) Tweets b) Twoots
    • c) Twinks d) Posts
11. Q10 Facebook is a
12. Q11 Which of the following is an important aspect of creating blogs and posting content?
    • a) Using a witty user name b) Posting at least once a month to the blog
    • c) Social Media Optimization d) All of the above
13. Q12 What is Vlog?
    • c) Log of blog activity d) Post blog
14. Q13 What a company do on Facebook apart from their page to create a following?
    • a) Post more updates than usual b) Use groups, both company originated and posting to other groups
15. Q14 What is social media optimization? cat
    • a) Creating content which easily creates publicity via social networks
    • c) Creating short content
    • d) None of the above
16. Q15 SEO means
    • c) Search Electric Optimization d) None of the above
    • a) Ad Rank is a Linux Technology. b) Ad Rank is a value that determines your Ad position
    • c) Ad Rank is a static information. d) None of the above
17. Q17 In order to identify the users, web analytics tools need to report on?
18. Q18 The most common user identification technique is via?
    • a) Cookies b) Sessions
19. Q19 Google Analytics launched as of September 29,2011
    • c) On Time analytics d) Real Time analytics
20. Q20 CPA stands for
    • c) Cost Per Acceptance d) None of the above
21. Q2 Attempt the following (Solve any TWO) 10 marks
    • i) What is E-Commerce? Explain it
    • ii) What are the factors of Driving E-Commerce? Explain it with diagram Write a note on B2C
    • iv) Differentiate between E-Commerce and M-Commerce
22. Q3 Attempt the following (Solve any TWO) 10 marks
    • i) How does social media benefit a business?
    • ii) What is a Facebook page and reach? ili) What is a LinkedIn? Explain its marketing Strategies
    • iv) Explain Mobile Marketing
23. Q4 Attempt the following (Solve any TWO) 10 marks
    • i) What is On-Page SEO? And how to Do It?
    • ii) Explain Search Engine Marketing
    • iii) How does Google Ads works?
    • iv) Write a note on Social Media Analytics
24. Q5 Attempt the following (Solve any ONE) 5 marks
    • i) Discuss Social impact and growth in e-commerce li) Explain the types of content ili) Write a short note on Google Analytics

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