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Home / Syllabus / Bachelor of Arts (B.A.) / FY BA / Semester 1 / English / Social Media and Blog Writing

Bachelor of Arts (B.A.) Social Media and Blog Writing Syllabus - Mumbai University 2026

Syllabus for Social Media and Blog Writing

Skill enhancement course · English · Semester 1 · FY BA · 2 credits · 50 marks · 30 hours

Module 1: Knowing Social Media and Blogs

  • i Introduction: What is Social Media? What is Blogging?
  • ii Types of Blogs
  • iii Major Social Media Platforms: Facebook, Instagram, X, WhatsApp
  • iv Major Blogging Platforms: WordPress, Blogger, Tumblr
  • v Search Engine Optimization
  • vi Social Media Influencers
  • vii Benefits, Risks and Safety Measures in Social Media and Blogs

Module 2: Communicating via Social Media and Blogging

  • i How to Start a Blog
  • ii Optimizing Social Media Profiles
  • iii Creating Compelling Content: Written and Audio-visual
  • iv Effective SEO Strategies
  • v Audience Building Strategies
  • vi Methods for Monetizing Blogs
  • vii Responding to Audience Feedback
  • viii Developing a Comprehensive Social Media Strategy

References

  • Biggs, John and Charlie White. Bloggers Boot Camp: Learning How to Build, Write and Run a Successful Blog. Taylor and Francis, 2014.
  • Chandler, Daniel and Rod Munday. A Dictionary of Social Media. Oxford University Press, 2016.
  • Davis, Faith, M. Social Networking: Easy Blog and Social Media Strategy for the Small Business Owner. 2014.
  • Gillin, Paul. The New Influencers: A Marketer’s Guide to the New Social Media. Quill Driver Books, 2007.
  • Leccese, Mark and Jerry Lanson. The Elements of Blogging: Expanding the Conversation of Journalism. Taylor and Francis, 2015.
  • Newson, Alex, Deryck Houghton and Justin Patten. Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise. Routledge, 2016.
  • Rettberg, Jill Walker. Blogging. Polity, 2013.
  • Waters, John. K. The Everything Guide to Social Media. Simon and Schuster, 2010.
  • Wright-Porto, Heather. Creative Blogging: Your First Steps to a Successful Blog. Springer, 2011.
  • Zarrella, Dan. The Social Media Marketing Book. O’Reilly Publishers, 2009.
  • https://contented.com/collections/social-media
  • https://www.coursera.org/projects/create-a-website-using-wordpress-free-hosting- subdomain
  • https://www.coursera.org/projects/free-blogger-business-page
  • https://www.coursera.org/projects/search-engine-optimization-with-squarespace
  • https://www.facebookblueprint.com/student/catalog
  • https://www.theidm.com/training-course/copywriting-for-social-media-and-blogs
  • https://www.udemy.com/topic/blogging/
  • https://wordpress.com/learn/
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