Bachelor of Commerce (B.Com.) Marketing Research II Syllabus - Mumbai University

This is the TY BCOM syllabus under NEP 2020, in force from the academic year 2026-27. The University still sets the earlier Choice Based syllabus below alongside it for ATKT candidates, so check which scheme your exam form names before you revise.

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Syllabus for Marketing Research - II

Major elective · Semester 6 · TY BCOM · 4 credits · 100 marks

Module I: Applications of Marketing Research - Product & Price 15 Unit I Applications of Marketing Research - Product

Product Research- concept, areas, steps in new product development
Product Testing & Test Marketing- concept, methods Unit II Applications of Marketing Research - Price
Brand Research- concept, components of a Brand, importance of brand research Packaging Research- concept, importance
Price Research- concept, factors influencing pricing, importance of price, research, methods of price research

Module II: Applications of Marketing Research- Place and Promotion 15 Unit I Applications of Marketing Research - Place

Physical Distribution research- concept, types of distribution channels, importance of physical distribution research
Supply Chain Management- concept, components of supply chain management Unit II Applications of Marketing Research – Promotion
Promotion Research- concept, elements of promotion, importance of promotion research , Advertising Research- concept, scope, pre & post testing methods of advertising effectiveness
Consumer Research- concept, objectives, methods Motivation Research- concept, importance

Module III: Applications of Marketing Research- Sales and Global Research 15 Unit I Applications of Marketing Research- Sales

Sales Research- concept, significance, scope/areas
Rural Marketing Research-concept, features of Indian rural market, sources of data, research tools, do’s and don’ts in rural Marketing Research Unit II Global Research
Global Marketing Research- concept, factors affecting Global Marketing, need and scope of Global Marketing Research
Cases related to marketing research

Module IV: Managing Marketing Research 15

Unit I Organizing Marketing Research
Organizing Marketing Research activity- factors involved in organizing Marketing Research activity, methods of organizing Marketing Research activity,
In house marketing department,--structure, merits, demerits Unit II
Professional Marketing Research agencies- structure, merits, demerits, professional standards,
Prominent Marketing Research agencies- HTA, ORG, IMRB, NCAER, Nielso

Reference Books

Marketing Research ( Text with Cases), Suja Nair, Himalaya Publishing House, Maharashtra, 2014
Marketing Research, John Boyce, Tata McGraw Hill Publishing Co. Ltd., Maharashtra, 2011
Encyclopaedia of Marketing Research Series, S.D. Singh, Anmol Publications Pvt. Ltd., New Delhi, 2012
Marketing Research: A Global Outlook, V. Kumar, Sage Publications, New Delhi, 2015
Marketing Research, G. C. Beri, McGraw Hill, New Delhi, 2007
Fundamentals of Marketing Research, M.K. Gawande, Chandralok Prakashan, Kanpur, 2012 Marketing Research Text and Cases,
Rajendra Nargundkar, McGraw Hill, 2nd edition
Marketing Research: The impact of internet, Gates, Roger et al, John Wiley & sons, Great Britain, 2002

Reproduced from the University of Mumbai syllabus for Bachelor of Commerce (B.Com.) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BCOM SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read

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PDF BCOM SEM - V & VI (2026-27) NEP NEP 2020 syllabus, in force from 2026-27 Read full PDF Read

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PDF Revised Question Paper Pattern Financial Accounting Auditing Sem III IV Question paper pattern for the earlier Choice Based scheme Read full PDF Read

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