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Bachelor of Commerce (B.Com.) Export Marketing I Syllabus - Mumbai University

This is the TY BCOM syllabus under NEP 2020, in force from the academic year 2026-27. The University still sets the earlier Choice Based syllabus below alongside it for ATKT candidates, so check which scheme your exam form names before you revise.

Export Marketing - I Syllabus.pdf
Major elective · Semester 5 · TY BCOM · 4 credits · 100 marks

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Syllabus for Export Marketing - I

Major elective · Semester 5 · TY BCOM · 4 credits · 100 marks

Module I: Foundations of Export Marketing 15 Unit I Fundamentals of Export Marketing

  • Meaning, features and scope of Export Marketing, Importance of Exports for a Nation and a Firm; Differences between domestic and export marketing,
  • Preliminaries for starting export business. Factors influencing export marketing, Problems faced by Indian exporters, Foreign Exchange Risk.
  • Unit II Global Trends
  • Regional Trade Dynamics, India’s emerging export sectors, Global Maritime Trade, Case Studies - (Malacca Strait, Strait of Hormuz)
  • Digital export promotion platforms, India Post Cross-Border E-commerce Export Platform

Module II: International Business Environment 15 Unit I Global Environment & Trade Frameworks

  • Tariff and Non-Tariff Barriers, Global trade environment (Agreements of WTO, Role of IMF, World Bank)
  • India’s trade agreements & recent developments; Trading blocs: EU, ASEAN, SAARC, NAFTA, BRICS Unit II Market Research & External Influences on Exports
  • Need for Overseas Market Research; Market Selection Process, Determinants of Foreign Market Selection; Political, socio-cultural and legal environment affecting exports; Quality standards and certifications: ISO, FSSAI, EIC.

Module III: India’s Foreign Trade Policy & Benefits 15

  • Unit I: India’s Foreign Trade Policy
  • India’s Foreign Trade Policy (FTP 2023–28) – key highlights, Implications;
  • Export Trade Facilitations and ease of doing business as per the new FTP.
  • Role of Directorate General of Foreign Trade (DGFT), Negative List of Exports, Deemed Exports.
  • Unit II Benefits
  • Benefits to Status Holders & Towns of Excellence; Common benefits for Electronic Hardware Technological Parks (EHTP), BTP and STP.
  • Benefits enjoyed by (IIAs) Integrated Industrial Areas, Special Economic Zone (SEZ), EOU, AEZ.

Module IV: Export Incentives and Assistance 15

  • Unit I: Export Incentives
  • Financial Incentives available to Indian Exporters – Marketing Development Assistance (MDA), Market Access Initiative (MAI), Assistance to States for Infrastructure Development for Exports (ASIDE)
  • Industrial Raw Material Assistance Centre (IRMAC), MSME support schemes.
  • Unit II: Export Assistance
  • Institutional Assistance to Indian Exporters – Federation of Indian Export Organizations (FIEO), India Trade Promotion Organization (ITPO), The Federation of Indian Chambers of Commerce and Industry (FICCI)
  • Export Promotion Councils (EPCs) and Commodity Boards (CBs), Indian Institute of Foreign Trade (IIFT), Indian Institute of Packaging (IIP)

Reference Books

  • 1 Apte, P. G. International financial management. McGraw Hill Education India.
  • 2 Arora, O. P. Foreign trade of India. Anmol Publications Pvt. Ltd.
  • 3 Balagopal, T. A. S. Export management. Himalaya Publishing House.
  • 4 Cherunilam, F. International business environment. Himalaya Publishing House.
  • 5 Cherunilam, F., & Varghese, A. Export marketing. Himalaya Publishing House.
  • 6 Chopra, S. Logistics and supply chain management. Pearson Education India.
  • 7 Jeevanandam, C. Export-import procedures and documentation. Sultan Chand & Sons.
  • 8 Kulkarni, V. V., &Bagale, K. S. Export management and documentation. Prashant Publications.
  • 9 Paras Ram. Export—What, where, how. Anupam Publications.
  • 10 Rathod, B. S. Export marketing. Himalaya Publishing House.
  • 11 Rao, P. S. International business. Himalaya Publishing House.
  • 12 Varshney, R. L., & Bhattacharya, B. International marketing. Sultan Chand & Sons.

Reproduced from the University of Mumbai syllabus for Bachelor of Commerce (B.Com.) under NEP 2020, in force from the academic year 2026-27. Wording is as printed in that syllabus. Module numbering is as printed there too.

The complete syllabus

This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.

PDF BCOM SEM I & II (2024 25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BCOM SEM - III & IV (2025-26) NEP NEP 2020 syllabus, in force from 2025-26 Read full PDF Read
PDF BCOM SEM - III & IV Additional 4 Credit Major (2026-27) NEP NEP 2020 syllabus, in force from 2026-27 Read full PDF Read
PDF BCOM SEM - IV Community Engagement Project (CEP) 2025-26 NEP NEP 2020 syllabus, in force from 2025-26 Read full PDF Read
PDF BCOM SEM - V & VI (2026-27) NEP NEP 2020 syllabus, in force from 2026-27 Read full PDF Read
PDF BCOM V & VI 2018 2019 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF BCOM III & IV 2017 18 Earlier Choice Based syllabus, still set for ATKT candidates Read full PDF Read
PDF Revised Question Paper Pattern Financial Accounting Auditing Sem III IV Question paper pattern for the earlier Choice Based scheme Read full PDF Read
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