B.Sc. (Data Science) Digital Marketing Syllabus - Mumbai University
This is the FY BSc Data Science syllabus under NEP 2020, in force from the academic year 2024-25. The University still sets the earlier Choice Based papers alongside it for ATKT candidates, so check which scheme your exam form names before you revise.
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Syllabus for Digital Marketing
Module I
- 1. Introduction to digital marketing- Meaning of Digital Marketing, Differences from Traditional Marketing, Return of Investments on Digital Marketing vs. Traditional Marketing, E Commerce, Tools used for successful marketing, SWOT Analysis of Business for Digital Marketing, Meaning of Blogs, Websites, Portal and Their Differences, Visibility, Visitor Engagement, Conversion Process, Retention, Performance Evaluation. 2. Search Engine Optimization (SEO): On page Optimization Techniques, Off Page Optimization Techniques, Preparing Reports, Creating Search Campaigns, Creating Display Campaigns. Social Media Optimization (SMO): Introduction to Social Media Marketing, Advanced Facebook Marketing
Module II
- 1. Word press Blog Creation, Twitter Marketing, Linkedln Marketing, Instagram Marketing, social media Analytical Tools. Search Engine Marketing: Meaning and Use of Search Engine Marketing, Tools used — Pay Per Click, Google Adwords, Display Advertising Techniques, Report Generation 2. Website Traffic Analysis, Affiliate Marketing and Ad Designing: Google Analytics, Online Reputation Management, EMail Marketing, Affiliate Marketing, Understanding Ad Words Algorithm, Advertisement Designing 10 Text Books 1. Digital Marketing by Seema Gupta Mcgraw Hill 2. Internet Marketing : A practical approach in the Indian context: Oxford Publishing 11 Reference Books 1. Digital Marketing: Strategy, Implementation & Practice – Dave Chaffey & Fiona Ellis 2. Art of SEO (3rd edition) – Eric Enge 12 Internal Continuous Semester End Examination: 60% Assessment: 40% 13 Continuous Evaluation through: Format of Question Paper: External Class test of 1 of 15 marks Examination (30 Marks)– 1 hr duration Class test of 2 of 15 marks Average of the two: 15 marks Quizzes/ Presentations/ Assignments: 5 marks Total: 20 marks 14 Format of Question Paper: (Semester End Examination : 30 Marks. Duration:1 hour) Q1: Attempt any two (out of four) from Module 1 (15 marks) Q2: Attempt any two (out of four) from Module 2 (15 marks) SEMESTER II Syllabus B.Sc. (Data Science) (Sem.- II)
Text Books
- 1 Digital Marketing by Seema Gupta Mcgraw Hill
- 2 Internet Marketing : A practical approach in the Indian context: Oxford Publishing
- 1 Digital Marketing: Strategy, Implementation & Practice – Dave Chaffey & Fiona Ellis
- 2 Art of SEO (3rd edition) – Eric Enge
Reproduced from the University of Mumbai syllabus for B.Sc. (Data Science) under NEP 2020, in force from the academic year 2024-25. Wording is as printed in that syllabus. Module numbering is as printed there too.
The complete syllabus
This subject is cut from the University circular for its year. Open a document here if you want the whole thing rather than a single subject.