Bachelor of Arts (B.A.) Culture Media and Society Syllabus - Mumbai University 2026
Syllabus for Culture Media and Society
The University sets this paper under Scheme III only, so your college may not run it.
Module 1: Theoretical Perspectives in Media and Culture
- A Social Construction Theory (Berger & Luckmann)
- B Culture Industry Theory (Frankfurt School – Adorno & Horkheimer)
- C Public Sphere Theory (Habermas)
Module 2: Mass Media
- A Print Media
- B Films
- C Advertisement
Module 3: Media and Society
- A Media and Democracy
- B Media and Marginalized Groups (Caste, Class, Gender)
- C Media and Socialization
Module 4: Media, Power and Control
- A Media and Politics
- B Ownership, Regulation and Censorship
- C Alternative Media: Blog Writing, Social Media Activism and Digital Participation
Text Books
- 1 McQuail, D. (2010). Mass communication theory (6th ed.). Sage Publications.
- 2 Baran, S. J., & Davis, D. K. (2015). Mass communication theory: Foundations, ferment, and future (7th ed.). Cengage Learning.
- 3 Ahuja, B. N. (2011). Mass communication and media today (3rd ed.). Surjeet Publications.
- 4 Storey, J. (2018). Cultural theory and popular culture: An introduction (8th ed.). Pearson Education.
- 5 Uma Joshi (2002): The text book of Mass Communication and media. Amol Publications
Reference Books
- 1 Berger, P. L., & Luckmann, T. (1966). The social construction of reality: A treatise in the sociology of knowledge. Penguin Books.
- 2 Castells, M. (2010). The rise of the network society (2nd ed.). Wiley-Blackwell.
- 3 Adorno, T. W., & Horkheimer, M. (2002). Dialectic of enlightenment: Philosophical fragments. Stanford University Press.
- 4 Fiske, J. (2011). Understanding popular culture (2nd ed.). Routledge.
- 5 Habermas, J. (1989). The structural transformation of the public sphere: An inquiry into a category of bourgeois society (T. Burger, Trans.). Polity Press.
- 6 Van Zoonen, L. (1994). Feminist media studies. Sage Publications.
- 7 Bryant, J., & Zillmann, D. (Eds.). (2002). Media effects: Advances in theory and research (2nd ed.). Lawrence Erlbaum Associates.
- 8 Williams, R. (1983). Culture and society: 1780–1950. Penguin Books.