munotes®
Sign in
Home / Syllabus / B.A. (Film, Television and New Media Production) / SY BAFTNMP / Semester 3 / Practical Filmmaking

B.A. (Film, Television and New Media Production) Practical Filmmaking Syllabus - Mumbai University

This is the SY BAFTNMP syllabus under NEP 2020, in force from the academic year 2025-26. The first two years of this degree are on NEP; the third year is still on the University's earlier CBSGS scheme, and it is marked as such on its own pages.

Practical Filmmaking Syllabus.pdf
Major · Semester 3 · SY BAFTNMP · 2 credits · 30 hours · Continuous Internal Assessment : 20 marks External written Paper: 30 Marks

Loading syllabus...

Syllabus for Practical Filmmaking

Major · Semester 3 · SY BAFTNMP · 2 credits · 30 hours · Continuous Internal Assessment : 20 marks External written Paper: 30 Marks

Course objectives

  • Understand the process of conceptualizing, scripting, and producing effective ad films for various platforms.
  • Gain hands-on experience in pre-production, production, and post-production specific to advertising film formats.
  • Learn the fundamentals of visual storytelling, camera work, lighting, and sound as applied to ad filmmaking.

Course outcomes

  • Write and develop a complete advertising film concept, including creative brief, script, storyboard, and production plan.
  • Produce ad films (30 sec. to 3 min.) demonstrating technical skills in directing, cinematography, sound, and lighting.
  • Operate film production equipment effectively to achieve professional-quality visuals and audio in ad films.

Module 1: Pre-Production & Creative Development 10 hours

  • 1. Introduction to advertising & ad films: Formats and platforms
  • 2. Understanding the brief: How to write and interpret a creative brief
  • 3. Ideation & concept development: Brainstorming ad film ideas

Module 2: Production Techniques & Visual Storytelling 10 hours

  • 1. Basics of cinematography for ad films: Composition, framing, camera movement
  • 2. Working with actors and locations: Casting, blocking, rehearsals
  • 3. Shooting project: Students shoot a 30-50 second ad film in groups

Module 3: Post-Production & Promotion 10 hours

  • Introduction to editing ad films: Software tools & techniques
  • Editing workshop: Cutting footage, adding music, sound design
  • Post-production finishing: Color correction, graphics, subtitles
  • Overview of promoting ad films: Social media, PR, media buying

Module 4: Final Project

  • Make two ad films of different duration i.e. 30-50 SEC. AND 3 MINUTE

Text Books and Reference Books

  • 1. The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy that Sells" by Robert Bly
  • 2. Creative Advertising: Ideas and Techniques from the World's Best Campaigns" by Mario Pricken
  • 1. Introduction to editing ad films: Software tools & techniques
  • 2. Ogilvy on Advertising" by David Ogilvy

Cut from the University of Mumbai syllabus for B.A. (Film, Television and New Media Production), item 5.56 (N) of the Academic Council meeting of 20.05.2025 (NEP 2020), in force from 2025-26. Wording, module numbering and reading lists are as printed there.

The complete syllabus

This subject is cut from one of the University circulars below. Open the document if you want the whole thing rather than a single subject.

PDF BA FTNMP Sem I and II (2024-25) NEP NEP 2020 syllabus, in force from 2024-25 Read full PDF Read
PDF BA FTNMP Sem III and IV (2025-26) NEP NEP 2020 syllabus, in force from 2025-26 Read full PDF Read
PDF BA FTNMP Sem III Field Project (2025-26) NEP NEP 2020 syllabus, in force from 2025-26 Read full PDF Read
PDF BA FTNMP Sem III Open Elective Ethics and Etiquettes in Digital Technology (2025-26) NEP NEP 2020 syllabus, in force from 2025-26 Read full PDF Read
PDF BA FTNMP Sem IV Open Elective Short Stories from the West (2025-26) NEP NEP 2020 syllabus, in force from 2025-26 Read full PDF Read
PDF BA FTNMP Sem I to VI (2017-18) CBSGS item 4.129 CBSGS syllabus, in force from 2017-18 Read full PDF Read
Report or request
Done!