BCom Environmental Management SEM IV 2022 2023 March 2023 CUSTOMER RELATIONSHIP MANAGEMENT Question Paper - Mumbai University | munotes
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March 2023 - ENVIRONMENTAL ECONMICS II
Semester-end · 2022 2023
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Questions asked in this paper
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Q1 Attempt any Two questions of the following: IS Marks
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Q1 Explain the meaning of marketing and its orientation (features)
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Q2 Explain the changing nature of marketing and customer service
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Q3 Explain the Product lite eyele in detail manner
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Q3 Attempt any Two questions of the following: IS Marks
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Q1 Explain the experimental marketing (features and limitations)
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Q2 Explain the difference between customer and customer satisfaction
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Q3 Explain the emerging trends in service marketing mix
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Q4 Attempt any Two questions of the following: 1S Marks
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Q1 Explain the difference between cross selling and up selling
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Q2 Explain the benefits of
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Q3 Explain the planning of CRM and setting CRM objectives, QS. Write Short Note (Any 3) 15 Marks
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Q1 Customer to customer
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Q3 CRM in practice- Hotels and insurance,
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Q4 Features of CRM
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Q5 Relationship marketing
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