KSLU Solved Question Papers
Business Communications
Previous Year Question Paper with Solution
B.B.A. LL.B. (Five Years) · Sem 3
2026 Jan Examination
munotes.in
Mumbai
B.B.A. LL.B. (Five Years) Sem 3 Business Communications 2026 Jan Question Paper with Solutions
First published on munotes.in on 21 October 2026.
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The question paper reproduced here is the paper as set by Karnataka State Law University at the 2026 Jan examination.
Contents
The questions below are the paper as Karnataka State Law University set it at the 2026 Jan examination, in the order it was set.
MarksPage
MarksPage
The Paper as Set
The questions in this volume are the questions asked at the 2026 Jan examination, reproduced as Karnataka State Law University set them, in the order it set them. Long reading passages are shortened to their first and last lines and our summary; the original paper prints them in full. Only the answers are ours. See the original question paper.
Duration 3 hours · Total marks 80 · 20 questions answered
Instructions printed on the paper
- N.B. (1) Answer all five Units. (2) One essay type question and short note/problem is compulsory from each Unit. (3) Figures to the right indicate marks. (4) Answer should be written either in English or in Kannada completely.
How to use this volume
Solve the paper first, under exam conditions and against the clock. Then read the answers here and mark your own. Reading a solution before attempting the question feels productive and teaches very little, because recognising an answer is not the same as being able to write one.
Q1
Unit I
(a)Define Communication. Explain the types of communication.[10]
Answer
For full marks, cover: a definition of communication, with one quoted definition and the key elements it contains; the types of communication classified on four bases: by the means used (verbal, oral and written, non-verbal, visual, electronic), by direction (downward, upward, horizontal, diagonal), by organisational relationship (formal, informal) and by the number of people involved (intrapersonal, interpersonal, group, mass), with internal and external communication; a table; and a conclusion.
Definition of communication
Communication is the process by which a person passes information, ideas, feelings or instructions to another person and creates a common understanding between them. In the words textbooks quote from Louis A. Allen, "Communication is the sum of all the things one person does when he wants to create understanding in the mind of another". The word itself comes from the Latin communis, "common".
The definition contains four key elements:
- a sender, who has something to say;
- a message, put into words, signs or pictures;
- a channel, through which the message travels; and
- a receiver, who understands it and responds, which is called feedback.
Communication is complete only when the receiver understands the message as the sender meant it.
Types of communication
Communication can be classified in several ways. One message usually belongs to several types at once.
A. On the basis of the means used
1. Verbal communication uses words. It has two forms.
- Oral communication uses spoken words: face-to-face talks, meetings, interviews, telephone calls, speeches and video calls. It is quick, personal and allows immediate feedback. It leaves no permanent record unless it is recorded.
- Written communication uses written or printed words: letters, memos, circulars, notices, reports and e-mails. It is permanent and exact, and can be used as evidence, but it is slower and gives no immediate feedback.
2. Non-verbal communication conveys meaning without words. It includes body language (facial expression, eye contact, gestures, posture), the use of space, touch, dress, and the tone and pace of the voice. It often reveals feelings that words hide.
3. Visual communication uses pictures, charts, graphs, maps, signs, symbols and colours. A traffic signal, a "No Smoking" sign and a sales chart are examples. It is understood quickly, even by people who cannot read the language.
4. Electronic communication uses electronic devices and networks: e-mail, text messages, video conferences, websites and social media. It combines speed with wide reach.
B. On the basis of direction
1. Downward communication flows from superiors to subordinates: orders, instructions, policies, notices and feedback on performance.
2. Upward communication flows from subordinates to superiors: reports, requests, suggestions, complaints and grievances. It keeps management informed of conditions below.
3. Horizontal or lateral communication flows between people at the same level, such as between the production manager and the sales manager. It helps co-ordination.
4. Diagonal or cross communication flows between people at different levels in different departments, such as a sales officer speaking directly to the chief accountant. It saves time where the formal route would be slow.
C. On the basis of organisational relationship
1. Formal communication travels through the official channels laid down by the organisation, along the chain of command. Office orders, reports and minutes are formal. It is orderly and reliable, but can be slow.
2. Informal communication arises from personal and social relations, outside the official channels. It is popularly called the grapevine. It is fast and flexible, but it can spread rumours.
D. On the basis of the people involved
- Intrapersonal communication takes place within a person's own mind, as when he thinks a problem through.
- Interpersonal communication takes place between two people, as in an interview.
- Group communication takes place within a small group, as at a committee meeting.
- Mass communication reaches a large, scattered audience through newspapers, radio, television and the internet. Advertisements and press releases use it.
E. On the basis of the parties
- Internal communication takes place within the organisation, among its own people.
- External communication takes place between the organisation and outsiders, such as customers, suppliers, banks, shareholders and government offices.
Types at a glance
| Basis | Types | Example |
|---|---|---|
| Means used | Oral, written, non-verbal, visual, electronic | Meeting, letter, a nod, a chart, e-mail |
| Direction | Downward, upward, horizontal, diagonal | Order, report, inter-department memo, direct query |
| Relationship | Formal, informal | Office order, grapevine |
| Basis | Types | Example |
|---|---|---|
| People involved | Intrapersonal, interpersonal, group, mass | Thinking, interview, committee, advertisement |
| Parties | Internal, external | Staff circular, letter to a customer |
Choosing the right type
No type is best for every purpose. An urgent instruction on the shop floor is given orally. A contract is written. A warning sign is visual. A policy change is announced downward by circular, and staff reactions come back upward through meetings. A good communicator chooses the type, or a combination of types, that suits the message, the receiver and the occasion.
Conclusion. Communication is the process of creating a shared understanding between a sender and a receiver. By the means used it may be oral, written, non-verbal, visual or electronic. By direction it may be downward, upward, horizontal or diagonal. By relationship it is formal or informal. By the people involved it ranges from intrapersonal to mass, and by the parties it is internal or external. Knowing these types helps a business choose the right way to send each message.
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