KSLU Solved Question Papers
Business Communications
Previous Year Question Paper with Solution
B.B.A. LL.B. (Five Years) · Sem 3
2024 Mar Examination
munotes.in
Mumbai
B.B.A. LL.B. (Five Years) Sem 3 Business Communications 2024 Mar Question Paper with Solutions
First published on munotes.in on 21 October 2026.
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The question paper reproduced here is the paper as set by Karnataka State Law University at the 2024 Mar examination.
Contents
The questions below are the paper as Karnataka State Law University set it at the 2024 Mar examination, in the order it was set.
MarksPage
MarksPage
The Paper as Set
The questions in this volume are the questions asked at the 2024 Mar examination, reproduced as Karnataka State Law University set them, in the order it set them. Long reading passages are shortened to their first and last lines and our summary; the original paper prints them in full. Only the answers are ours. See the original question paper.
Duration 3 hours · Total marks 80 · 20 questions answered
Instructions printed on the paper
- N.B. (1) Answer all 5 Units. (2) One essay type and one short note question from each Unit have to be attempted. (3) Figures to the right indicate marks. (4) Answer should be written either in English or Kannada completely.
How to use this volume
Solve the paper first, under exam conditions and against the clock. Then read the answers here and mark your own. Reading a solution before attempting the question feels productive and teaches very little, because recognising an answer is not the same as being able to write one.
Q1
Unit 1
(a)Explain 7C's of communication.[10]
Answer
For full marks, cover: what the seven C's are and why communicators use them as a checklist; each C (completeness, conciseness, consideration, concreteness, clarity, courtesy, correctness) with its meaning, the rules for achieving it and an example from spoken or written business communication; how the C's work together; a table; and a conclusion.
The seven C's
Good communication is not a matter of luck. It has certain qualities that can be learned and checked. Business-communication textbooks group these qualities under seven headings, each beginning with the letter C: completeness, conciseness, consideration, concreteness, clarity, courtesy and correctness. They apply to every form of communication: a letter, an e-mail, a report, a speech or a telephone call. A message that has all seven is understood quickly, believed and acted upon.
1. Completeness
Meaning. A message is complete when it gives the receiver everything he needs to understand it and to act on it.
How to achieve it.
- Answer every question the receiver has asked.
- Check the five W's: who, what, when, where, why, and also how.
- Add useful information the receiver may not have thought to ask for.
Example. A notice saying "Staff meeting tomorrow" is incomplete. "All sales staff will meet in the conference hall at 10 a.m. on Friday, 6 March, to discuss the new targets. Please bring your February figures." is complete.
2. Conciseness
Meaning. A concise message says what is needed in as few words as possible, without losing completeness or courtesy.
How to achieve it.
- Remove wordy phrases: "at this point in time" becomes "now".
- Include only relevant facts.
- Avoid repeating the same point.
Example. In a meeting, a manager who takes ten minutes to say what could be said in two loses his listeners' attention.
3. Consideration
Meaning. Consideration means preparing the message with the receiver in mind: his needs, problems, feelings and point of view. This is the "you attitude".
How to achieve it.
- Stress what the receiver gains rather than what the sender wants.
- Prefer positive words to negative ones.
- Respect the receiver's feelings, especially when giving bad news.
Example. "We cannot deliver before Monday" can be put as "Your order will reach you on Monday".
4. Concreteness
Meaning. A concrete message is specific and definite rather than vague and general.
How to achieve it.
- Use exact facts and figures.
- Use active verbs that show who does what.
- Give examples that the receiver can picture.
Example. "Sales went up a lot" is vague. "Sales rose from Rs 40 lakh to Rs 52 lakh in the last quarter" is concrete.
5. Clarity
Meaning. A clear message has one meaning only and is understood at once.
How to achieve it.
- Choose short, familiar and precise words.
- Build short sentences with one idea each.
- Arrange paragraphs in a logical order.
- Avoid jargon the receiver does not know.
Example. An instruction to a new clerk such as "Process the indent as per norms" is unclear to him. "Check the request form, get it signed by the manager and send it to the store" is clear.
6. Courtesy
Meaning. Courtesy is respect for the receiver, shown through polite words, a friendly tone and prompt response.
How to achieve it.
- Be tactful and sincere, not merely formal.
- Thank people and apologise where needed.
- Avoid rude, sarcastic or discriminatory language.
- Reply promptly.
Example. A receptionist who answers the telephone with "Good morning, how may I help you?" shows courtesy before any business is done.
7. Correctness
Meaning. A correct message is accurate in facts, figures and language, and is suited to the occasion.
How to achieve it.
- Check figures, dates, names and quotations.
- Use correct grammar, spelling and punctuation.
- Use the right level of formality for the receiver.
Example. A price list with a wrong figure can bind the firm to sell at a loss. A speech that mispronounces the chief guest's name embarrasses everyone.
How the seven C's work together
The C's support one another. Conciseness must not be bought at the cost of completeness. Courtesy must not make a message so long that it loses clarity. Correctness is wasted if the message lacks consideration and offends the reader. A good communicator drafts the message first and then checks it against all seven, as a final test before sending or speaking.
The seven C's at a glance
| C | Key rule | Common fault it prevents |
|---|---|---|
| Completeness | Give all the needed facts | Follow-up queries, wrong action |
| Conciseness | Use no more words than needed | Lost attention, wasted time |
| Consideration | Think from the receiver's side | Indifference, resentment |
| Concreteness | Be specific and definite | Vagueness, doubt |
| Clarity | Make one meaning plain | Misunderstanding |
| Courtesy | Show respect and politeness | Loss of goodwill |
| Correctness | Check facts and language | Errors, loss of credibility |
Conclusion. The seven C's of good communication are completeness, conciseness, consideration, concreteness, clarity, courtesy and correctness. Each has simple rules that any communicator can follow, and together they form a practical checklist for every message, spoken or written. A business whose people observe the seven C's communicates faster, makes fewer mistakes and earns more goodwill. That is why the seven C's are regarded as the foundation of effective business communication.
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