KSLU Solved Question Papers
Business Communications
Previous Year Question Paper with Solution
B.B.A. LL.B. (Five Years) · Sem 3
2024 Aug Examination
munotes.in
Mumbai
B.B.A. LL.B. (Five Years) Sem 3 Business Communications 2024 Aug Question Paper with Solutions
First published on munotes.in on 21 October 2026.
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The question paper reproduced here is the paper as set by Karnataka State Law University at the 2024 Aug examination.
Contents
The questions below are the paper as Karnataka State Law University set it at the 2024 Aug examination, in the order it was set.
MarksPage
MarksPage
The Paper as Set
The questions in this volume are the questions asked at the 2024 Aug examination, reproduced as Karnataka State Law University set them, in the order it set them. Long reading passages are shortened to their first and last lines and our summary; the original paper prints them in full. Only the answers are ours. See the original question paper.
Duration 3 hours · Total marks 80 · 20 questions answered
Instructions printed on the paper
- N.B. (1) Answer all 5 Units. (2) One essay type and one short note/problem is compulsory from each Unit. (3) Figures to the right indicate marks. (4) Answers should be written either in English or Kannada completely.
How to use this volume
Solve the paper first, under exam conditions and against the clock. Then read the answers here and mark your own. Reading a solution before attempting the question feels productive and teaches very little, because recognising an answer is not the same as being able to write one.
Q1
Unit 1
(a)Define Communication. Explain the process of communication.[10]
Answer
For full marks, cover: a definition of communication, with two definitions as textbooks quote them; why communication is called a process; the elements and stages of the process in order (sender and idea, encoding, message, channel, receiver, decoding, feedback), with noise and context acting throughout; a worked business example traced stage by stage; a diagram in words and a table; the lessons the process teaches; and a conclusion.
Definition
Communication is the transfer of facts, ideas, feelings or instructions from one person to another so that both share the same understanding. The word comes from the Latin communis, meaning "common". Communication succeeds only when the meaning becomes common to sender and receiver.
Two definitions are commonly quoted in textbooks:
- Keith Davis: "Communication is the process of passing information and understanding from one person to another."
- Newman and Summer: "Communication is an exchange of facts, ideas, opinions or emotions by two or more persons."
Both stress two points. Something must pass from one person to another, and it must be understood. Davis also calls communication a process.
Why it is a process
A process is a series of connected steps that leads to a result. Communication is not a single act of speaking or writing. It begins with an idea in one mind and ends only when another mind has understood it and responded. Each step depends on the one before it. A fault at any step can spoil the whole.
The early models of the process were built for telephone and radio signals. Shannon's paper of 1948, published as a book with Weaver's essay in 1949, is the best known. It traced a message from a source, through a transmitter and channel affected by noise, to a receiver and destination. Later writers added feedback, which turns a one-way flow into a cycle.
Elements and stages of the process
1. Sender and idea (ideation). The process starts with a sender who has an idea, fact or feeling to share. He must be clear about what he wants to say and why.
2. Encoding. The sender turns the idea into a form the receiver can perceive. He chooses words, figures, pictures or gestures. Good encoding uses symbols that the receiver understands.
3. Message. The encoded idea is the message. It may be a letter, a speech, an e-mail, a chart or a nod. Its content, order and tone all affect how it is received.
4. Channel (medium). The message travels through a channel, such as a meeting, the telephone, a letter, e-mail or a notice board. The channel should suit the urgency, length and sensitivity of the message.
5. Receiver. The person for whom the message is meant receives it through his senses. His attention, knowledge and attitude decide how much he takes in.
6. Decoding. The receiver interprets the symbols and gives them meaning. If his meaning matches the sender's, communication has succeeded.
7. Feedback. The receiver responds by replying, asking a question, acting or showing a reaction. Feedback tells the sender whether he was understood. It completes the cycle and may begin a new one.
Noise is anything that disturbs the process at any stage. It may be physical, such as a poor telephone line. It may be in the language, such as an unfamiliar word, or in the mind, such as worry or prejudice.
Context is the setting in which the process takes place. It covers the relationship between the parties, the place, the time and the culture.
The process in words
Sender with idea -> encoding -> message -> channel -> receiver -> decoding -> understanding -> feedback to sender, with noise able to enter at every arrow.
A business example, stage by stage
The purchase manager of ABC Ltd. wants a supplier to deliver 200 cartons by Friday (idea). He drafts an order stating the item, quantity, price and date (encoding). The written order is the message. He sends it by e-mail with a signed copy attached (channel). The supplier's sales officer reads it (receiver) and understands what is wanted and when (decoding). He replies, "Order accepted; dispatch on Thursday" (feedback). Suppose the order had said only "next week". The supplier might have delivered on Monday, and the cycle would have failed at encoding.
The process at a glance
| Stage | Who acts | What can go wrong |
|---|---|---|
| Idea | Sender | Unclear purpose |
| Encoding | Sender | Wrong or vague words |
| Message | Sender | Incomplete content, wrong tone |
| Channel | Sender | Unsuitable or faulty medium |
| Receiving | Receiver | Inattention, distraction |
| Stage | Who acts | What can go wrong |
|---|---|---|
| Decoding | Receiver | Different meaning given to words |
| Feedback | Receiver to sender | No reply, or reply ignored |
Lessons from the process
Communication fails more often from a weak link than from bad intention. A sender should therefore plan the idea, choose words with the receiver in mind and select the right channel. He should then invite and use feedback. A receiver should listen or read with attention and ask when in doubt.
Conclusion. Communication is the passing of information and understanding from one person to another. It is a process because it moves through connected stages. The sender forms an idea, encodes it into a message and sends it through a channel. The receiver decodes it and returns feedback, while noise and context act throughout. Understanding the process helps a business communicator find and strengthen the weak link in any message.
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