KSLU Solved Question Papers
Business Communications
Previous Year Question Paper with Solution
B.B.A. LL.B. (Five Years) · Sem 3
2022 Apr Examination
munotes.in
Mumbai
B.B.A. LL.B. (Five Years) Sem 3 Business Communications 2022 Apr Question Paper with Solutions
First published on munotes.in on 21 October 2026.
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The question paper reproduced here is the paper as set by Karnataka State Law University at the 2022 Apr examination.
Contents
The questions below are the paper as Karnataka State Law University set it at the 2022 Apr examination, in the order it was set.
MarksPage
MarksPage
The Paper as Set
The questions in this volume are the questions asked at the 2022 Apr examination, reproduced as Karnataka State Law University set them, in the order it set them. Long reading passages are shortened to their first and last lines and our summary; the original paper prints them in full. Only the answers are ours. See the original question paper.
Duration 3 hours · Total marks 80 · 20 questions answered
How to use this volume
Solve the paper first, under exam conditions and against the clock. Then read the answers here and mark your own. Reading a solution before attempting the question feels productive and teaches very little, because recognising an answer is not the same as being able to write one.
Q1
Unit I
(a)'Body language makes a powerful impact on other'. In light of this statement, discuss the various aspects of body language.[10]
Answer
For full marks, cover: what the statement means and why body language has such impact (it is seen first, is largely unconscious and is trusted when it conflicts with words); the aspects of body language one by one, each with the impact it makes in business (face, eyes, gestures, posture, head movements, appearance, space, touch, voice, silence and time); a table; how far the statement holds; and a conclusion.
Meaning of the statement
Body language is the message a person sends through his face, eyes, hands, posture, appearance and movements, without words. The statement says that this silent message strongly affects how others see us and respond to us. Very often it affects them more than what we say.
Why body language makes such an impact
- It is seen first. Before a word is spoken, the other person has already noticed our dress, walk, face and handshake. First impressions form in moments and are hard to change.
- It is largely unconscious. People choose their words carefully, but control their bodies less. Others therefore treat body language as a more honest signal.
- It is believed when it conflicts with words. If someone says "I am delighted to help" with a bored face, the listener believes the face. Research by Albert Mehrabian (Silent Messages, 1971) supports this for messages about feelings and attitudes. He warned, however, that his figures do not apply to all communication.
- It carries feelings. Words carry facts. Confidence, warmth, anger, fear and respect travel mainly through the body and the voice.
Aspects of body language and their impact
1. Facial expression. The face is the most watched part of the body. A genuine smile makes a customer feel welcome and a colleague feel liked. A frown or a blank look makes the same words sound hostile or indifferent. A manager who keeps a calm face in a crisis steadies his team.
2. Eye contact. Eyes signal attention, honesty and confidence. An interviewer trusts a candidate who meets his eyes naturally. A speaker who looks at his audience holds them. One who looks at the floor or the ceiling loses them. Too fixed a stare, however, feels aggressive.
3. Gestures. Movements of the hands and arms add force to words. Open palms suggest honesty. A clenched fist suggests anger. Pointing a finger at a person feels accusing. Nervous gestures, such as clicking a pen, distract the listener and weaken the speaker's authority.
4. Posture and stance. An upright posture and a slight forward lean show interest and confidence. Slumping shows tiredness or lack of interest. Folded arms may be read as disagreement. In a negotiation, the other side's posture often shows his real attitude before he speaks.
5. Head movements. A nod encourages a speaker to continue and shows agreement. A tilted head shows attention. Shaking the head while another person speaks can upset him even before he finishes.
6. Personal appearance. Clothes, grooming and neatness create an image of the person and of the firm he represents. A neatly dressed sales executive is trusted more readily than a careless one, whatever the quality of his product.
7. Use of space (proxemics). Edward T. Hall described intimate, personal, social and public distances. Standing too close to a client feels intrusive. Sitting far behind a large desk creates distance and formality. Where a manager sits at a meeting also signals status.
8. Touch. A firm handshake creates confidence at the start of a meeting. A limp or crushing one leaves a poor impression. Touch must be used with care, because what is acceptable differs between people, places and cultures.
9. Voice qualities (paralanguage). Tone, pitch, speed and pauses tell the listener how to take the words. A steady voice conveys confidence. A raised voice conveys anger, even when the words are polite.
10. Silence and time. A pause after a question gives weight to it. Silence after an offer can put pressure on the other side. Arriving late to a meeting, or checking one's watch, tells others that their time is not valued.
Aspects and their impact at a glance
| Aspect | Good impression | Poor impression |
|---|---|---|
| Face | Warm, genuine smile | Frown, blank look |
| Eyes | Natural eye contact | Avoiding or staring |
| Gestures | Open palms, calm hands | Pointing, fidgeting |
| Posture | Upright, leaning in | Slumping, arms tightly folded |
| Appearance | Neat, suitable dress | Careless, untidy |
| Aspect | Good impression | Poor impression |
|---|---|---|
| Space and touch | Comfortable distance, firm handshake | Crowding, limp handshake |
| Voice and time | Steady tone, punctuality | Raised voice, lateness |
How far the statement holds
The statement is largely true, especially where feelings, trust and first impressions are concerned. It must still be applied with care. A single gesture can mislead, so signals should be read together and in context. Meanings vary between cultures. Body language can also be practised and faked. Finally, it adds to words but cannot replace them where facts, figures or legal terms must be conveyed. The impact is powerful, but it is not the whole of communication.
Conclusion. Body language makes a powerful impact on others because it is seen first, is largely unconscious and carries our feelings. When it conflicts with words, it is usually believed. Each aspect, from the face and eyes to gestures, posture, appearance, space, touch, voice and time, shapes the impression we create. In interviews, sales, negotiations and leadership this impression often decides the result. A good communicator therefore makes his body language support his words.
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