KSLU Solved Question Papers
Business Communications
Previous Year Question Paper with Solution
B.B.A. LL.B. (Five Years) · Sem 3
2013 Jun Examination
munotes.in
Mumbai
B.B.A. LL.B. (Five Years) Sem 3 Business Communications 2013 Jun Question Paper with Solutions
First published on munotes.in on 21 October 2026.
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The question paper reproduced here is the paper as set by Karnataka State Law University at the 2013 Jun examination.
Contents
The questions below are the paper as Karnataka State Law University set it at the 2013 Jun examination, in the order it was set.
MarksPage
MarksPage
The Paper as Set
The questions in this volume are the questions asked at the 2013 Jun examination, reproduced as Karnataka State Law University set them, in the order it set them. Long reading passages are shortened to their first and last lines and our summary; the original paper prints them in full. Only the answers are ours. See the original question paper.
Duration 2½ hours · Total marks 70 · 20 questions answered
Instructions printed on the paper
- N.B. (1) Answer all Questions compulsorily. (2) One essay type and one short note question or problem from each Unit have to be attempted. (3) Figures to the right indicate marks. (4) Answers should be written either in English or Kannada completely.
How to use this volume
Solve the paper first, under exam conditions and against the clock. Then read the answers here and mark your own. Reading a solution before attempting the question feels productive and teaches very little, because recognising an answer is not the same as being able to write one.
Q1
Unit I
(a)What is communication ? What are the channels of written communication ? Explain.[9]
Answer
For full marks, cover: a definition of communication (Louis A. Allen's, as textbooks quote it) and its elements; what written communication is (the Kannada of the question reads "the various parts of written communication"); its channels arranged by the direction in which they carry messages: downward (office orders, circulars, notices, manuals and handbooks, house journals), upward (reports, applications, suggestion slips, grievance forms), across (memos, minutes, inter-departmental notes) and outward to the world (letters, quotations and orders, invoices, press releases, annual reports, advertisements, contracts), with electronic forms that now carry many of them; why the right channel matters; a table; and a conclusion.
What communication is
Communication is the sharing of information, ideas and feelings so that the receiver understands what the sender means. Textbooks quote Louis A. Allen's definition: "Communication is the sum of all the things one person does when he wants to create understanding in the mind of another". It involves a sender, a message, a channel, a receiver and the receiver's response, or feedback. It may be oral, written or non-verbal.
Written communication and its channels
Written communication uses written or printed words, on paper or on a screen. A channel is the form in which a written message travels, such as a letter, a memo or a report. The Kannada version of the question speaks of the "parts" of written communication, meaning these channels. In an organisation they can be arranged by the direction in which they carry messages.
A. Downward channels (from management to staff)
- Office orders: formal directions on duties, transfers, timings and similar matters.
- Circulars: the same message sent to many employees or branches at once.
- Notices: short announcements on notice boards.
- Manuals and handbooks: lasting guides to rules, procedures and policies.
- House journals: magazines that keep employees informed about the organisation and its people.
B. Upward channels (from staff to management)
- Reports: routine and special reports on work, problems and proposals.
- Applications: for leave, transfer, advances and the like.
- Suggestion slips: employees' ideas for improvement, often through a suggestion box.
- Grievance forms: written complaints under the organisation's grievance procedure.
C. Channels across the organisation
- Memos: short notes between officers and departments.
- Minutes: the record of meetings, circulated to those concerned.
- Inter-departmental notes: requisitions, job cards and similar forms that co-ordinate work.
D. Outward channels (to the outside world)
- Letters: to customers, suppliers, banks and authorities.
- Quotations and orders: the letters that make up a sale or purchase.
- Invoices, receipts and credit notes: the documents of billing and payment.
- Press releases: news sent to the media.
- Annual reports: the company's account of its year to shareholders.
- Advertisements, brochures and catalogues: written messages to customers.
- Contracts and agreements: written terms binding the parties.
Electronic forms
Today many of these channels travel electronically. E-mail carries letters and memos, the intranet carries circulars, notices and manuals, and electronic forms replace many printed ones. The channel is the same; only the medium has changed. Signed documents and contracts may still need paper or a recognised electronic signature.
Why the right channel matters
Each channel suits a particular message. A change in working hours goes to all staff as a circular and a notice, so that everyone sees the same words. A worker's idea goes up through a suggestion slip, so that it is not lost on the way. A decision of the purchase committee is recorded in minutes, so that it can be checked later. A price offer to a customer goes as a quotation, which can be relied on. Using a casual note where a formal order or contract is needed weakens the message and can lead to disputes. Choosing the channel is therefore part of writing well.
At a glance
| Direction | Channels |
|---|---|
| Downward | Office orders, circulars, notices, manuals, house journals |
| Upward | Reports, applications, suggestion slips, grievance forms |
| Across | Memos, minutes, inter-departmental notes |
| Outward | Letters, quotations, orders, invoices, press releases, annual reports, advertisements, contracts |
Conclusion. Communication is the creation of understanding in another person's mind. Written communication carries it in written or printed words, through many channels. Downward, management uses office orders, circulars, notices, manuals and house journals. Upward, staff use reports, applications, suggestion slips and grievance forms, while memos, minutes and notes carry messages across. Letters, quotations, invoices, press releases, annual reports, advertisements and contracts carry them outward. Many now travel by e-mail and the intranet. Using the right channel for each message makes written communication effective.
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