KSLU Solved Question Papers
Business Communications
Previous Year Question Paper with Solution
B.B.A. LL.B. (Five Years) · Sem 3
2012 Jan Examination
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Mumbai
B.B.A. LL.B. (Five Years) Sem 3 Business Communications 2012 Jan Question Paper with Solutions
First published on munotes.in on 21 October 2026.
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The question paper reproduced here is the paper as set by Karnataka State Law University at the 2012 Jan examination.
Contents
The questions below are the paper as Karnataka State Law University set it at the 2012 Jan examination, in the order it was set.
MarksPage
MarksPage
The Paper as Set
The questions in this volume are the questions asked at the 2012 Jan examination, reproduced as Karnataka State Law University set them, in the order it set them. Long reading passages are shortened to their first and last lines and our summary; the original paper prints them in full. Only the answers are ours. See the original question paper.
Duration 2½ hours · Total marks 70 · 20 questions answered
Instructions printed on the paper
- N.B. (1) Answer all the Units compulsorily. (2) Figures to the right indicate marks.
How to use this volume
Solve the paper first, under exam conditions and against the clock. Then read the answers here and mark your own. Reading a solution before attempting the question feels productive and teaches very little, because recognising an answer is not the same as being able to write one.
Q1
Unit I
(a)Explain the importance of communication and communicators.[9]
Answer
For full marks, cover: what communication is and who the communicators are (the sender, the receiver, and those who pass messages on); the importance of communication, shown through the jobs it does in any organisation (informing, instructing and controlling, motivating, co-ordinating, letting people express feelings, linking the firm with outsiders, making change possible, and helping the individual); the importance of communicators, shown through the five factors David Berlo said shape a source and a receiver (communication skills, attitudes, knowledge, social system, culture), together with credibility and listening; one message told by two communicators; and a conclusion.
Meaning
Communication is the process of passing information, ideas and feelings from one person to another so that the other understands them. It is complete only when the receiver understands and responds.
Communicators are the people who take part in it. The sender decides what to say and puts it into words or signs. The receiver takes in the message and works out its meaning. In an organisation many people also pass messages on: supervisors, secretaries, spokespersons and team leaders. Every one of them can help or harm the message.
A. Importance of communication
1. It informs. Every decision needs facts. A purchase officer cannot order raw material without knowing the stock and the production plan.
2. It instructs and controls. Orders, rules and standards reach workers through communication. Reports then carry results back, so that managers can correct mistakes in time.
3. It motivates. People work better when they know the goal, why their work matters and how well they are doing. Praise and fair feedback are forms of communication.
4. It co-ordinates. Departments depend on one another. The factory must make what the sales team has promised, and the accounts office must pay suppliers on time. Only regular communication keeps these parts in step.
5. It lets people express feelings. Grievances that are heard early rarely turn into disputes. Open talk builds trust between management and staff.
6. It links the firm with outsiders. Customers, suppliers, banks, the government and the public know a firm by what it says and writes. Good communication wins orders, credit and goodwill.
7. It makes change possible. New machines, methods and policies are accepted when people understand the reasons. Unexplained change breeds fear and resistance.
8. It helps the individual. A person who speaks and writes well gains confidence, influence and better career chances.
B. Importance of communicators
A message is only as good as the people who carry it. The same facts can persuade or offend, depending on who conveys them and how. In his book The Process of Communication (1960), David Berlo said that five factors shape both the source and the receiver. Each shows why communicators matter.
1. Communication skills. The communicator must speak, write, read and listen well. A skilled sender chooses plain words and the right channel, while an unskilled one confuses even simple facts.
2. Attitudes. A communicator's attitude to himself, to the subject and to the receiver shows through. A supervisor who looks down on workers is seldom believed, however correct his words.
3. Knowledge. No one can explain clearly what he does not understand. The communicator must also know the receiver: his needs, language and level of understanding.
4. Social system. Position and role add weight to a message. A notice signed by the managing director is read differently from a remark in the canteen.
5. Culture. Beliefs, values and customs affect how words and gestures are understood. A communicator who respects them avoids giving offence, especially with customers from other regions or countries.
Two more points, beyond Berlo's list, complete the picture.
6. Credibility. People believe a communicator whose past words proved true and whose actions match his words. Once lost, this trust is hard to regain.
7. Listening. The receiver is also a communicator. A manager who listens patiently learns of problems early and makes people feel valued.
One message, two communicators
A factory must move to two shifts from next month because of a large new order.
- Supervisor P pins up a one-line notice: "From the 1st, two shifts. Report as per list." Workers guess at the reason, rumours spread and some fear job losses.
- Supervisor Q meets the team, explains the new order and how shifts will be allotted, and answers questions. The list goes up the next day, and the change is accepted.
The facts were the same. The communicator made the difference.
Conclusion. Communication informs, instructs, controls, motivates and co-ordinates. It also lets feelings be expressed, links the firm with the world, makes change possible and helps the individual. Its success depends on the communicators: their skills, attitudes, knowledge, position and culture, their credibility and their willingness to listen. An organisation therefore needs both sound channels of communication and good communicators.
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