KSLU Solved Question Papers
Business Communications
Previous Year Question Paper with Solution
B.B.A. LL.B. (Five Years) · Sem 3
2011 Jun Examination
munotes.in
Mumbai
B.B.A. LL.B. (Five Years) Sem 3 Business Communications 2011 Jun Question Paper with Solutions
First published on munotes.in on 21 October 2026.
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The question paper reproduced here is the paper as set by Karnataka State Law University at the 2011 Jun examination.
Contents
The questions below are the paper as Karnataka State Law University set it at the 2011 Jun examination, in the order it was set.
MarksPage
MarksPage
The Paper as Set
The questions in this volume are the questions asked at the 2011 Jun examination, reproduced as Karnataka State Law University set them, in the order it set them. Long reading passages are shortened to their first and last lines and our summary; the original paper prints them in full. Only the answers are ours. See the original question paper.
Duration 2½ hours · Total marks 70 · 20 questions answered
Instructions printed on the paper
- N.B. (1) Answer all the Units compulsorily. (2) Figures to the right indicate marks.
How to use this volume
Solve the paper first, under exam conditions and against the clock. Then read the answers here and mark your own. Reading a solution before attempting the question feels productive and teaches very little, because recognising an answer is not the same as being able to write one.
Q1
Unit I
(a)Explain the meaning and importance of communication.[9]
Answer
For full marks, cover: the meaning of communication (the word's origin, two definitions as textbooks quote them, what they have in common); its main features (a process between two or more persons, two-way, continuous, purposeful, verbal and non-verbal, formal and informal, dependent on a shared code and on context); its importance, traced through one working day in a business (planning the day, dealing with suppliers, safety, customers, banks, staff grievances, control reports, the firm's public image), and then summed up; and a conclusion.
Meaning
The word communication comes from the Latin communis, "common". To communicate is to make a thought common to two or more people. Two definitions are often quoted in textbooks:
- Newman and Summer: "Communication is an exchange of facts, ideas, opinions or emotions by two or more persons."
- Louis A. Allen: "Communication is the sum of all the things one person does when he wants to create understanding in the mind of another."
Both stress the same points. There must be at least two parties, something to share, and understanding in the receiver's mind. Sending words is not enough; the meaning must arrive.
Features
- A process between persons. It needs a sender and at least one receiver.
- Two-way. The receiver's response, or feedback, completes it.
- Continuous. It goes on all the time in any group.
- Purposeful. Each message aims to inform, instruct, persuade or express something.
- Verbal and non-verbal. Words, spoken or written, are joined by gestures, tone and pictures.
- Formal and informal. It flows through official lines and through personal contact.
- Needs a shared code. Both parties must understand the same language and signs.
- Shaped by context. Time, place, relationship and culture affect the meaning.
Importance, traced through one working day
Consider a day at ABC Furniture Ltd., an imaginary manufacturer.
9 a.m., the morning meeting. The production manager explains the day's targets and a rush order. Without this, each worker would guess at priorities. Communication makes planning and direction possible.
10 a.m., a supplier's call. The timber supplier says delivery will be two days late. The purchase officer informs production and sales at once, and the schedule is changed. Communication co-ordinates departments and links the firm with outsiders.
11 a.m., a safety notice. A new machine guard is fitted, and a notice in English and Kannada explains its use. Communication protects people and property.
12 noon, a customer complaint. A buyer phones about a scratched table. The service desk listens, apologises and arranges a replacement. Communication keeps customers and goodwill.
2 p.m., the bank. The accounts officer sends the bank the statements it needs for the firm's credit limit. Communication secures finance.
3 p.m., a grievance. A worker complains about overtime pay. The supervisor hears him out and has the error corrected. Communication builds morale and prevents disputes.
5 p.m., the daily report. Each department reports output against target, and the managing director sees where to act. Communication enables control.
6 p.m., a press note. The firm announces its new showroom in the local paper. Communication builds the firm's public image.
If communication had failed
Suppose the purchase officer had not passed on the supplier's message. Workers would have waited for timber that did not come. The rush order would have been late, and the buyer might have gone elsewhere. One missed message would have cost output, wages and a customer. In the same way, an unheard grievance can grow into a strike. An unclear safety notice can cause an accident, and a careless reply can lose a customer for good.
Importance summed up
The day shows that communication is needed for:
- Planning, decision-making and direction.
- Co-ordination between departments.
- Safety at work.
- Good relations with customers, suppliers, banks and the public.
- Morale, motivation and industrial peace.
- Control, through reports and feedback.
- The firm's image and growth.
Beyond business, communication lets individuals learn, work together and take part in society.
Conclusion. Communication, from the Latin for "common", is the sharing of facts, ideas, opinions and feelings so that they are understood. It is two-way, continuous and purposeful, and uses both words and signs. One working day in a firm shows its importance. It plans and directs work, co-ordinates departments, protects safety and serves customers, banks and the public. It also builds morale, makes control possible and shapes the firm's image. No organisation can work for a single day without it.
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