Master of Commerce (M.Com.) MCOM BUSINESS MANAGEMENT SEM II BUSINESS MANAGEMENT  Business Management Course II Paper I Marketing Strategies And Plans Question Paper - Mumbai University | munotes

Questions asked in this paper

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1. Q3 to each question must begin on a new page
2. Q1 Answer any two of the following questions. 15 marks
   • a. Explain product life cycle with reference to its key features
   • b. What are the stages involved in the new product development process?
   • c. Discuss the various categories of adopters suggested by Everett Rogers Answer any two of the following questions. 15
   • a. Explain the various product pricing strategies
   • b. State and explain the various types of retailers
   • c. Discuss the various market logistics decisions undertaken by the marketers
3. Q3 Answer any two of the following questions. 15 marks
   • a. What are the steps involved in Integrated Marketing Communications campaign?
   • b. Discuss the various tools used in personal selling to promote the product
   • c. What is Direct Marketing? Explain the various tools of Direct Marketing that can be used by the
4. Q4 Answer any two of the following questions. 15 marks
   • a. Explain the various benefits of
   • b. What are ways in which modern marketing departments can be organized?
   • c. Discuss the steps involved in marketing control Paper Subject Code: 66612 Business Management :Course II-Paper I - Marketing Strategies and plans

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