Master of Commerce (M.Com.) MCOM BUSINESS MANAGEMENT SEM II BUSINESS MGT COURSE II PAPER I MARKETING STRATEGICS AND PLANS Question Paper - Mumbai University | munotes

Questions asked in this paper

• Please check whether you have got the right question paper

1. Q2 to the right indicate full marks
2. Q3 Answer to each question must begin on a new page
3. Q1 any two of the following questions. 15 marks
   • a. Explain various marketing strategies that can be adopted during the introduction stage of the
   • b. What are the challenges faced by the marketer in deveiopment of a new product?
   • c. State various reasons for the failure of a new product any two of the _ IB
   • a. Explain the various factors influencing pricing
   • b. What are the different functions of a Wholesaler?
   • c. What are the functions that are involved in logistics?
4. Q3 any two of the following questions. 15 marks
   • a. What is Marketing Communication? Discuss the elements involved in the communication process
   • b. State and explain the elements of Integrated Marketing Communications
   • c. Explain various sales promotion tools used by the marketer while promoting a product
5. Q4 any two of the following questions. 15 marks
   • a. Explain how telemarketing is becoming one of the recent trends in marketing practices
   • b. Elaborate on the current company capabilities that directly contribute to the customer yalue
   • c. Discuss the various types of marketing control Paper Subject Code: 66612 Business Management I - Marketing Strategies and plans
   • Q. P. Code: 39415

Read from the scan above, so a character or two may differ. The scan is the original.