BCom Environmental Management SEM V 2022 2023 Dec 2023 & ECO STRATEGIC MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

• 2) Figures to the right indicate full marks

1. Q1 Asahi Group is a beverage and food business group, which offers Calpico (non aerated) drink in three delicious flavors mango, strawberry and original citrus. The brand is launching its products through amazon in India and has planned a social media launch for the same. On the basis of the given information answer the Answer all the following questions based on information given 15 marks
   • 1) Which social media platforms would be suitable for the launch according to you?
   • 2) What can be your objectives for the social media launch?
   • 3) State the consumer market segmentation for the campaign
   • 4) Suggest, keywords and suitable hashtags for this launch
2. Q2 a) State the types of E-commerce and Online advertisement. 8 marks
   • b) State the types of Mobile marketing. 7
   • c) Elaborate on who are generation Y professionals? 8
   • d) State the behavioral internet (B2C, B2B, C2C and C2B) 7
3. Q3 a) Write a brief note on Social Media Marketing Careers. 8 marks
   • b) Explain the steps in creating content for multiple platforms. 7
   • c) What are the characteristics of social media marketing? 8
   • d) Write a detailed note on ‘Building content for sharing’. 7
   • a) What is Social Media Marketing plan? 8
   • b) What is campaign management? 7
   • c) Discuss the 8 C’s of strategy development. 7
   • d) What is sentiment analysis? State its significance Write a short note on any three out of five: 15 marks
   • d) Honesty as a marketing tool for ethics
   • e) The rule of thirds
   • S) HA? ATT 9

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