BCom Environmental Management SEM III 2022 2023 Oct 2023 EME MARKETING MANAGEMENT Question Paper - Mumbai University | munotes

Questions asked in this paper

1. Q1 OBJECTIVE QUESTIONS
   • (A) FILL IN THE BLANKS WITH CORRECT OPTION GIVEN IN BRACKETS According concept, consumers will prefer products that offer best quality, performance or innovative features. ( Product , Exchange , Selling)
2. Q2 Advertising is in nature. (Personal, Non personal, Direct)
3. Q3 pricing strategy , higher price is charged at the time of form of promotion. (Advertising, Publicity, Sales Promotion)
4. Q5 helps in protecting the goods from damage during transportation. ( Insurance, 6.At the introduction stage of Product Life Cycle, a business firm resorts to data is the first hand information collected for research. (Primary, Secondary, is the important element of demographic segmentation. (Life style, Location, Age)
5. Q9 is the important element of sociographic segmentation. (Gender, Culture, Age) data refers to the data which is readily available.( Primary , Secondary, New)
   • (B) STATE WHETHER THE FOLLOWING STATEMENTS ARE TRUE OR FALSE
6. Q2 Culture is important element of behavioural segmentation
7. Q3 Consumer Behaviour is always predictable
8. Q4 In skimming pricing, the marketer charges high price to gain high market share
9. Q3 In Product Life Cycle, at growth stage demand for the product increases
10. Q7 Consumer Behaviour of all the urban youth is same in nature
11. Q9 The term Marketing and Selling are synonymous
12. Q10 Internet Marketing is the marketing of goods through online mode
13. Q2 WRITE THE FOLLOWING ANSWERS (ANY 2) What is Marketing ? Explain the 4 P’s of Marketing? 15 marks
14. Q2 Explain the functions of
15. Q3 Explain the buying decision process ?
16. Q3 WRITE THE FOLLOWING ANSWERS (ANY 2) Explain the limitations of Internet Marketing 15 marks
17. Q2 Explain the various Stages in Product Life Cycle (PLC) with the help of diagram
18. Q3 What is Marketing Explain the types of research
19. Q4 WRITE THE FOLLOWING ANSWERS (ANY 2) Explain the Maslow’s Hierarchy Theory with the help of diagram 15 marks
20. Q2 What are the bases of Market Segmentation
21. Q3 Explain the importance of Advertising
22. Q5 SHORT NOTES (ANY 3) Advantages of Internet Marketing 15 marks
23. Q2 ASCI
24. Q4 Marketing
25. Q5 Types of Research

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