Skill enhancement course · Economics · Semester 2 · FY BA · 2 credits · 50 marks · 30 hours
Module 1: Introduction To Rural Marketing (15 hours)
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(1 Credit) Concept-characteristics & scope of the rural marketing, significance of rural marketing - Factors of Rural Markets- Problem of Rural Marketing and Remedies. Concept, Nature & types of Agricultural Marketing- market segmentation in rural areas, Consumer behavior in rural market.
Module 2: Rural Marketing Strategies and Institutional Support (15 hours)
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(1 Credit) Product, Price strategies for rural marketing- Commission on Agriculture Costs and Prices (CACP), National Agriculture Co-operative Marketing Federation (NAFED), Agriculture and Processed Food Exports Development Authority (APEDA) - APMC (Agriculture Price & Marketing Council - The National Co-operative Development Corporation (NCDC), Food Corporation of India (FCI), - Future of Rural Marketing.
Reference Books
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1
Kamat Minouti; Krishanmoorthy R. Rural marketing, Himalaya Publishing House, Girgaon, Mumbai 400004
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2
Desai Vasant: Small-scale industries & entrepreneurship, Himalaya Publishing House,
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3
Sherlekar S.A ; Marketing Management , Himalaya publishing House
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4
Acharya S S: Agarwal N.L ; Agriculture Marketing in India, Oxford & IBH Publishing company private limited, New Delhi ,India.
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5
Desai.S.S.M: Fundamental of rural economics, Himalaya publishing House.
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6
Badi R.V. Badi N.V;. Rural Marketing .
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7
Mishra and Puri : Development Issues of Indian Economy Himalaya Publishing House.
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8
Habeeb U.R., Rahman K.S. : Rural Marketing in Indai , Himalaya Publishing House - Mumbai 400 004
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9
Gopalaswamy: Rural Marketing , Vikas Publishing House New Delhi.
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10
Kashyp Pradeep, Rant Siddhartha: The Rural Marketing, Biztantra, Mumbai.
