Master of Management Studies (M.M.S) Digital Business Syllabus - Mumbai University 2026

Course objectives

• 1 To introduce foundational concepts, strategies, and models of digital business.
• 2 To equip students with analytical skills to evaluate digital transformation opportunities.To foster understanding of digital innovation, business models, and technology-driven business strategies.
• 3 To develop practical capabilities in managing online platforms, e-commerce, and digital customer experiences.
• 4 To cultivate awareness of ethical, regulatory, and cybersecurity considerations in digital business operations.

Course outcomes

• CO1: To understand the introduction to digital business, framework of drivers of digital business-, mobile, cloud computing, social media;
• CO2: To Analyze Retailing in e- business-products and services, consumer behavior
• CO3: To Evaluate the digital business support services- e-CRM, e-SCM, e- banking, ERP, mobile computing
• CO4: To compare digital business applications and infrastructure, IAAS, SAAS, PAAS, information super highway, collaboration tools and Legal, Ethics and Societal impacts of E- Business, for value creation.
• CO5: To Design the E-Business Strategy for effective Implementation of digital business and E - Business project

Unit 1 CO1, CO2 · 3 hours

Introduction to Digital Business. Background and current status, E-market places, structures, mechanisms, economics and impacts Difference between physical economy and digital economy.

Unit 2 CO1, CO2 · 3 hours

Drivers of digital business- Big Data & Analytics, Mobile, Cloud Computing, social media, BYOD, and Internet of Things (digitally intelligent machines/services) Opportunities and Challenges in Digital Business.

Unit 3 CO1, CO2 · 3 hours

Overview of E- Business. E-Business- Meaning, retailing in e- Business-products and services, consumer behaviour, market research and advertisement B2B-E- Business- selling and buying in private e-markets, public B2B exchanges and support services, e-supply chains, Collaborative Commerce, mobile commerce and pervasive computing.

Unit 4 CO3 · 3 hours

Digital Business Support services- e-CRM, e- SCM, e-banking, ERP as e –business backbone, Mobile Computing

Unit 5 CO4 · 3 hours

Understanding -Building Digital business Applications and Infrastructure, IAAS, SAAS, PAAS, information superhighway, collaboration tools

Unit 6 CO5 · 3 hours

Managing E-Business-Managing Knowledge, Management skills for e-business, Technology integration, Launching a successful digital and online business and E - Business project,

Unit 7 CO4 · 3 hours

Legal, Ethics and Societal impacts of E- Business, Managing Risks in e –business Security Threats to e-business -Security Threats, Encryption, Cryptography, Digital Signatures, Digital Certificates

Unit 8 CO4, CO5 · 5 hours

E-Business Strategy- E- Business Strategy and Implementation, E Business Models, E Business strategy and global E- Business, Economics and Justification of E-business, Strategic formulation- Analysis of Company’s Internal and external environment, Selection of strategy, E-business strategy into Action, challenges and E-Transition

Unit 9 CO4, CO5 · 4 hours

Emerging Trends in Digital Business and Model with related case studies

Text Books

• 1 David Rogers, “The Digital Transformation Playbook-Rethink your Business for the Digital Age, Colombia Business School Publishing 2016

Reference Books

• 1 Sunil Gupta, Driving Digital Strategy, A Guide to Reimagining Your Business”.
• 2 Aaron Brooke, “Digital Transformation with data verse”, bpb,2022