Master of Management Studies (M.M.S) Retail Management Syllabus - Mumbai University 2026
This is the M.M.S. syllabus under NEP 2020, in force from the academic year 2025-26: Semesters I and II from the revised circular and Semesters III and IV from the new one, both approved by the Academic Council on 20 May 2025. The earlier choice-based syllabus is still set alongside it for repeating candidates, so check which scheme your exam form names before you revise.
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Syllabus for Retail Management
Course objectives
- 1 To introduce students to foundational principles, strategies, and operations of retail management.
- 2 To equip students with practical skills in store management, merchandising, and inventory control.
- 3 To develop analytical capabilities for evaluating retail performance metrics, sales forecasting, and profitability.
- 4 To enable students to apply customer relationship management and retail marketing strategies.
- 5 To foster understanding of contemporary retailing trends, including e-commerce, omnichannel strategies, and technology integration.
Course outcomes
- CO1: Understanding the basics of shopper marketing, shopper behaviour and retail management.
- CO2: Apply the concepts and frameworks to different retail environments
- CO3: Analyze data and identify relationships and retailing models
- CO4: Evaluate different channel and retail models for developing optimum solutions
- CO5: Create an integrated plan based on the learnings and observations made for a channel to reach shoppers, based on course work done
Unit 1 CO1, CO2, CO3 · 2 hours
Basics of Retailing: consumers / Shoppers / Introduction to supply chain / Marketing / Behaviour / Habit; how retailing emerged
Unit 2 CO1, CO2 · 2 hours
Value chain and consumers; catchments and how these impact retail; building and understanding catchments
Unit 3 CO1, CO2, CO3 · 2 hours
Channels of distribution; types of retailing and the impact of the type of store on different processes in retail - Traditional trade / Grocers / Convenience stores / Supermarkets / Hypermarkets / Department stores / Super centres / EBOs and MBOs / Chain stores
Unit 4 CO2, CO3, · 2 hours
Customer and shopper behaviour; Segmentation in retailing
Unit 5 CO1, CO2, CO3 · 2 hours
Elements of Store design; Space allocation and space planning
Unit 6 CO1, CO2, CO3 · 4 hours
Store Operations , Finance, HR, Marketing; Functions: Category, Buying and merchandising
Unit 7 CO3, CO4 · 3 hours
Merchandising and sourcing
Unit 8 CO2, CO3 · 2 hours
Shopper marketing concepts
Unit 9 CO2, CO3, CO4 · 3 hours
Movement of products and services, Types of Buying & Merchandising, Supply chain and distribution in offline retail
Unit 10 CO2, CO3, CO4 · 2 hours
How online works: Internet , Smart phones, data costs, digitization
Unit 11 CO3, CO4 · 1 hours
Loyalty programmes, CRM; Strategic Retail Model for measuring retail productivity
Unit 12 CO3, CO4 · 2 hours
Private labels and their roe in retailing, meeting the private label challenge
Unit 13 CO3, CO4, CO5 · 3 hours
Omnichannel; multi-channel
Textbooks
- 1 Managing Retail. Piyush K. Sinha & Dwarika P. Uniyal
Reproduced from the University of Mumbai syllabus for Master of Management Studies (Two Year), Semester III and IV, AC 20/05/2025, Item No. 7.11 (N), in force from the academic year 2025-26. Wording and unit numbering are as printed there. The PDF above is the syllabus's own page, unaltered.
The complete syllabus
This subject is cut from the University circular for its semester. Open a document here if you want the whole thing rather than a single subject.