Master of Commerce (M.Com.) E Retailing Syllabus - Mumbai University

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Syllabus for E-Retailing

Elective course · Semester 4 · M.Com. E-Commerce · 4 credits · 100 marks

Module I

Unit 1 Introduction to e-Retailing Part A: Conceptual 
Definition, scope, and evolution of e-Retailing 
Differences between traditional and e-Retailing 
Types of e-Retailing: B2C, B2B, C2C, C2B 
Business models in e-Retailing (Marketplace, Inventory-based, Hybrid) Part B: Application 
Case Study: Amazon vs Flipkart business models
Current trends and statistics in global and Indian e-retail markets
Discussion on e-Retailing during the COVID-19 pandemic
Unit 2 Technology and Infrastructure in e-Retailing Part A: Conceptual 
E-commerce infrastructure: hardware, software, and platforms 
Web store design: UI/UX, mobile optimization 
Payment systems: digital wallets, UPI, net banking, security issues Part B: Application 
Case Study: Shopify and WooCommerce platforms
Evaluation of a live e-commerce website (features, tech stack, user journey)
Trends in AI, AR/VR, and chatbot use in e-Retailing

Module II

Unit 3 e-Retailing Operations and Logistics Part A: Conceptual 
Order fulfillment: inventory management, warehousing 
Last-mile delivery, reverse logistics, and return policies Part B: Application 
Case Study: BigBasket or Grofers (now Blinkit) supply chain
Analysis of delivery models (e.g., hyperlocal vs centralized)
Use of technology in warehouse automation and logistics
Unit 4 Marketing and Legal Aspects of e-Retailing Part A: Conceptual 
Online marketing strategies: SEO, SEM, email, social media, influencer marketing 
Customer acquisition and retention Part B: Application
Case Study: Myntra’s personalization and marketing strategy

Analysis of legal challenges faced by e-retailers in India 
Tools for digital marketing (Google Ads, Meta Business Suite)

References

1 E-Retailing by Chitra A. Shetty
2 E-Retailing Management: Creating and Sustaining a Competitive Advantage by Sandeep Krishnamurthy
3 The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
4 Retailing Management by Michael Levy and Barton A. Weitz
5 E-Commerce 2019: Business, Technology and Society by Kenneth C. Laudon and Carol Guercio Traver
1 Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
2 The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi
3 Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer
4 Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue by Nick Mehta, Dan Steinman, and Lincoln Murphy
5 Customer Relationship Management: Concepts and Technologies by Francis Buttle Paper Pattern (Total 50 Marks) Internal = 25 Marks External = 25 Marks Internal Paper Pattern (25 Marks) Q1. Project Presentation/ Case Study writing 05 Marks Q2. Quiz/ Group discussion 05 Marks Q3. Paper Presentation/ Seminar presentation 05 Marks Q4. Class Test 10 Marks Total 25 Marks External Paper Pattern (25 Marks) Q1. Case Study Analysis 05 Marks Q2. Answer the following (Any One) 10 marks A Or B Q3. Answer the following (Any One) 10 Marks A Or B Total 25 Marks Paper Pattern (Total 100 Marks) Internal = 50 Marks External = 50 Marks Internal Paper Pattern (50 Marks) Q1. Project Presentation/ Case Study writing 10 Marks Q2. Quiz/ Group discussion / Role Playing 10 Marks Q3. Paper Presentation/ Seminar presentation 10 Marks Q4. Class Test 20 Marks Total 50 Marks External Paper Pattern (50 Marks) Q1. Case Study Analysis 10 Marks Q2. Answer the following (Any One) 10 marks A Or B Q3. Answer the following (Any One) 10 Marks A Or B Q4. Answer the following (Any One) 10 marks A Or B Q5. Answer the following (Any One) 10 marks A Or B Total 50 Marks Letter Grades and Grade Points:

Reproduced from the University of Mumbai syllabus for M.Com. (E-Commerce) under NEP 2020, in force from the academic year 2023-24. Wording is as printed in that syllabus. Module numbering is as printed there too.

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This subject is cut from the University circular for its specialisation. Open a document here if you want the whole thing rather than a single subject.

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